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Kramer's Roadmap to IC22

Gilad Yron CEO Kramer
(Image credit: Future)

AVT Question: Please share your company's philosophy, vision, and product roadmap heading into InfoComm 2022. [June 2022]

Thought Leader: Gilad Yron, CEO at Kramer (opens in new tab)

In recent years, the Alaskan Kodiak bear has begun supplementing its salmon diet, during food shortages, with elderberries, which now ripen early due to the changing climate. This is just one example of an animal successfully adapting to fluctuating conditions. And, just as in nature, businesses must constantly evolve. too.

"Kramer is now poised to lead the audio-visual industry across multiple mega trends, from always-on collaboration to mission-critical communication." —Gilad Yron, CEO at Kramer

We only need to look to the past few years to see how difficult circumstances can bring about exciting change. In the early months of the pandemic, Scottish beermaker BrewDog began making hand sanitizing gel. Ralph Lauren pivoted from fashion to face masks. And, as lockdown kept us all separated, the team at Kramer refocused our efforts to create immersive audio-visual experiences that help people stay connected, even when far apart.

At InfoComm, I’m proud to present Kramer’s transformation as the leading technology provider of creativity, collaboration, and engagement platforms. We call this the “physi-digi”—navigating the seamless intersection of physical and digital now ever present in our hybrid world.

This is reflected in Kramer’s new branding, which we’ll exhibit at the event. Focusing on the modern needs of the end user, our new visual identity and themes represent seamless and infinite connections—the very same offered by Kramer’s technology.

Our InfoComm booth will also showcase new products and solutions, including our KDS-7 portfolio of scalable AVoIP solutions, the upgraded line of Kramer collaboration devices, and new features on the VIA platform. Plus, we’ll demonstrate software solutions from UC Workspace, following our acquisition of the company.

Kramer is now poised to lead the audio-visual industry across multiple mega trends, from always-on collaboration to mission-critical communication. And, just like the Alaskan bears, we’re ready to navigate whatever the world throws at us next—and help our end users do the same.

I hope you enjoy the exhibition, and I look forward to meeting you there. 

InfoComm (opens in new tab) Booth: W723


Roadmap to IC22: InfoComm 2022 Exhibitors Share Insider's Perspective

Check back often as this list will be updated through InfoComm 2022. 

Absen's Roadmap to IC22 (opens in new tab) 

Aurora Multimedia's Roadmap to IC22 (opens in new tab) 

Covid, Inc.'s Roadmap to IC22 (opens in new tab) 

Epiphan Video's Roadmap to IC22 (opens in new tab) 

Hall Technologies Roadmap to IC22 (opens in new tab) 

Legrand | AV's Roadmap to IC22 (opens in new tab) 

Neutrik Americas' Roadmap to IC22 (opens in new tab) 

Peerless-AV's Roadmap to IC22 (opens in new tab) 

Poly's Roadmap to IC22 (opens in new tab) 

PTZOptics' Roadmap to IC22 (opens in new tab) 

Samsung's Roadmap to IC22 (opens in new tab) 

Sennheiser's Roadmap to IC22  (opens in new tab)

Shure's Roadmap to IC22 (opens in new tab) 

Sony Electronics' Roadmap to IC22 (opens in new tab) 

tvONE's Roadmap to IC22 (opens in new tab) 

Utelogy's Roadmap to IC22 (opens in new tab) 

Yamaha UC's Roadmap to IC22 (opens in new tab)

Logitech's Roadmap to IC22 (opens in new tab)


56 AV/IT Company Roadmaps 2022 

>> 22Miles Roadmap 2022 (opens in new tab)

>> Absen Roadmap 2022 (opens in new tab)

>> AMX Roadmap 2022 (opens in new tab) 

>> ATEN Technologies Roadmap 2022 (opens in new tab)

>> AtlasIED Roadmap 2022 (opens in new tab)

>> Atlona Roadmap 2022 (opens in new tab)

>> Auton Motorized Systems Roadmap 2022 (opens in new tab)

>> Avnu Alliance Roadmap 2022 (opens in new tab)

>> Barix Roadmap 2022 (opens in new tab) 

>> Barco Roadmap 2022 (opens in new tab) 

>> BenQ America Roadmap 2022 (opens in new tab)

>> Biamp Roadmap 2022 (opens in new tab) 

>> Black Box Roadmap 2022 (opens in new tab) 

>> BlueJeans by Verizon Roadmap 2022 (opens in new tab)

>> BrightSign Roadmap 2022 (opens in new tab)

>> C2G Roadmap 2022 (opens in new tab)

>> Chief Roadmap 2022 (opens in new tab)

>> ClearOne Roadmap 2022 (opens in new tab)

>> Crestron Roadmap 2022 (opens in new tab) 

>> Daktronics Roadmap 2022 (opens in new tab)

>> Datapath Roadmap 2022 (opens in new tab)

>> EPOS Audio Roadmap 2022 (opens in new tab) 

>> Hall Technologies Roadmap 2022

>> IHSE USA Roadmap 2022 (opens in new tab) 

>> Intel Roadmap 2022 (opens in new tab) 

>> Just Add Power Roadmap 2022 (opens in new tab)

>> Kramer Roadmap 2022 (opens in new tab)

>> Legrand|AV Roadmap 2022 (opens in new tab) 

>> Listen Technologies Roadmap 2022 (opens in new tab)

>> Logitech Roadmap 2022 (opens in new tab)

>> LynTec Roadmap 2022 (opens in new tab)

>> Macnica Roadmap 2022

>> Matrox Roadmap 2022 (opens in new tab) 

>> Meyer Sound Roadmap 2022 (opens in new tab)

>> NETGEAR Roadmap 2022 (opens in new tab)

>> Nureva Roadmap 2022 (opens in new tab)

>> Optoma Roadmap 2022 (opens in new tab) 

>> Planar Roadmap 2022 (opens in new tab)

>> Poly Roadmap 2022 (opens in new tab)

>> Prysm Systems Roadmap 2022 (opens in new tab) 

>> PTZOptics Roadmap 2022 (opens in new tab)

>> QSC Roadmap 2022 (opens in new tab)

>> Red Dot Digital Media Roadmap 2022 (opens in new tab)

>> RTI Roadmap 2022 (opens in new tab)

>> Samsung Roadmap 2022 (opens in new tab) 

>> SAVI Controls Roadmap 2022 (opens in new tab) 

>> Sennheiser Roadmap 2022 (opens in new tab)

>> Shure Roadmap 2022 (opens in new tab)

>> Sonic Foundry Roadmap 2022 (opens in new tab)

>> Sony Roadmap 2022 (opens in new tab)

>> Utelogy Roadmap 2022 (opens in new tab)

>> Vanco International Roadmap 2022 (opens in new tab)

>> ViewSonic Roadmap 2022 (opens in new tab)

>> VuWall Roadmap 2022 (opens in new tab)

>> Xilica Roadmap 2022 (opens in new tab)

>> Yamaha Unified Communications Roadmap 2022 (opens in new tab)

>> Zoom Roadmap 2022 (opens in new tab)


Macy O'Hearn

Macy O'Hearn has been a contributing writer to AV Technology since 2019 where her focus is working on the Technology Manager's Guides. In addition, O'Hearn has contributed articles to SCN, and the editor for the 2022 Digital Signage magazine.