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Hall Technologies Roadmap 2022

Hall Technologies
(Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Hal Truax, Vice President, Sales & Marketing of Hall Technologies

We’ve taken a unique approach over the last year by reimagining our product roadmap and developing a whole new business philosophy as well. After three decades with a great reputation of just making black boxes, Hall Technologies has a new mission, vision, brand, and team of AV pros ready to deploy our roadmap for 2022 and beyond.

I want to be clear that development of Hall’s core products will continue. Extenders, switches, and cables won’t go away; they’re just being augmented with new solutions-based offerings. We’ll be focusing on comprehensive packages for small-to-medium-size classrooms and conference rooms, larger training rooms, and multipurpose rooms, as well as sophisticated customized spaces for enterprise. 

Company culture is one of the main pillars to our success. With that in mind, we’ve assembled an all-star AV team that exude our core values of ownership, urgency, integrity, passion, empathy, and innovation. — Hal Truax, Vice President, Sales & Marketing of Hall Technologies

We’re also taking great strides to create a company culture that is customer obsessed. Company culture is one of the main pillars to our success. With that in mind, we’ve assembled an all-star AV team that exude our core values of ownership, urgency, integrity, passion, empathy, and innovation. At Hall, these core values are what drive the customer-focused mentality, as well as the superior quality we expect from our products. Our customers will also receive their products faster now with our strategic move to Dallas. 

#TheHallway is a philosophy at Hall that conveys a high level of customer care. We’ve dedicated a lot of time, resources, and money into hiring the best people, designing the best products, and putting the best processes into place to deliver the best customer experience possible.


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Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.