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Sonic Foundry Roadmap 2022

Sonic Foundry
(Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Robert Lipps, Executive Vice President, at Sonic Foundry

Video is now infused into every aspect of our lives. It’s how we learn, communicate, and collaborate with family, friends, and colleagues. Audiences are voting with their clicks—making loud and clear their preference for video over documents and text. Catapulted years ahead by the pandemic, the pace of change with video has fueled opportunity for every participant in the video lifecycle.

"Through our award-winning video platform, Mediasite, we are reimagining the future needs of our clients as they race ahead into a digital-first world." — Robert Lipps, Executive Vice President, at Sonic Foundry

In 2022, Sonic Foundry is doubling down on the key growth areas of our business driven by this massive adoption. We are not only innovating in areas that help users create and share engaging new video, but we are also creating new AI-based tools that transform, enhance, and extend the life of existing video that might otherwise suffer the fate of time. Through our award-winning video platform, Mediasite, we are reimagining the future needs of our clients as they race ahead into a digital-first world. 

We will continue to work with our important event customers to help them transition into a hybrid world that blends together the personal feel of physical events with the reach and convenience of fully online virtual events. Furthermore, we will develop innovative new content services offerings that enable a entirely new level of engagement with attendees, driving greater insights and value to event organizers.

Finally, as enterprises struggle with how best to manage and deliver their content efficiently, we will continue to invest in the Mediasite Cloud to provide a cost effective, reliable, and secure means to ensure video reaches audiences effectively. Adoption and use of Mediasite Cloud will continue to grow sharply as customers see the value of linking Mediasite with web conferencing systems through our Zoom and Teams integrations. Mediasite Cloud provides peace of mind, remedies infrastructure concerns, and provides a scalable path to grow the use of video into the future.


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More 2022 Roadmaps to come!

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Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.