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BrightSign Roadmap 2022

Jeff Hastings CEO BrightSign
(Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Jeff Hastings, CEO of BrightSign

We expect 2022 to be a fantastic year not just for BrightSign, but for the AV industry as a whole. While 2021 was a year of managing pandemic recovery, 2022 has all the signs of a year during which many of the industries we support begin to return to normal. This encompasses travel, entertainment, restaurants, and retail, just to name a few.

What this all means is that people will be out in force—back to their everyday routines—and businesses need to be ready to welcome this influx of traffic. AV technology will play a key role in this process. At BrightSign, we’ll be doubling down on two very important parts of our business: hardware innovation and platform expansion.

We have some exciting product developments in the works, and an ever-growing army of partners to help expand our reach throughout the industry. — Jeff Hastings, CEO of BrightSign

While I can’t talk specifics about our product roadmap, I can say that 2022 will be a year of innovation in our hardware portfolio. AV installations are becoming increasingly demanding and complex, and BrightSign will continue to deliver top-level functionality with the reliability that we’re known for throughout the industry.

In terms of expanding the BrightSign platform, we have big plans on this front. On the content side of things, we will continue to forge mutually beneficial partnerships with CMS vendors to make it easier than ever for customers to use our media players with any of the leading content providers. To that end, we’ll continue to offer APIs to streamline partner integration by making it easier than ever for our partners in the AV space to become part of the BrightSign ecosystem.

There’s a lot of excitement at BrightSign as we head into 2022, and for good reason. We have some exciting product developments in the works, and an ever-growing army of partners to help expand our reach throughout the industry.


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Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.