Sony Roadmap 2022

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By ( AVTechnology ) last updated

As part of our ongoing AVT Thought Leaders Series, we asked Rich Ventura, Vice President of B2B, Imaging Products and Solutions Professional Division, Sony Electronics, to provide a rare insider's perspective into the company's roadmap for 2022.

Rich Ventura Vice President of B2B, Imaging Products Solutions Professional Division, Sony Electronics
(Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Rich Ventura Vice President of B2B, Imaging Products Solutions Professional Division, Sony Electronics

Sony’s philosophy will continue with what we set in 2021. Our strong emphasis remains on our core products: Pro BRAVIA, business projectors, SXRD projectors, Crystal LED B&C Series, SRG cameras, beamforming mic and edge analytics—along with our alignment with key technology partners. Our focus is on delivering the right solution and product offerings to our customers, along with the right overall experience. 

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Our focus is on delivering the right solution and product offerings to our customers, along with the right overall experience. — Rich Ventura Vice President of B2B, Imaging Products Solutions Professional Division, Sony Electronics

Sony’s B2B organization is working very closely with all of our customers and partners, with a strong emphasis on solving their pain points. Solutions focusing on collaboration, digital signage, simulation, and distance engagement are all core to our business. As we move into 2022, be on the lookout for further expansion within our partner ecosystem as well as continued delivery of industry-leading technologies from Sony. 

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Cindy Davis
Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.