As part of our ongoing AVT Thought Leaders Series, we asked David Danto, Director of UC Research and Strategy at Poly to provide a rare insider's perspective into the company's philosophy and product roadmap heading into InfoComm 2022.
(Image credit: Future)
AVT Question: Please share your company's philosophy, vision, and product roadmap heading into InfoComm 2022. [June 2022]
Prompt: Close your eyes and imagine enterprise collaboration in five years.
It’s not as easy as it sounds, is it? If we asked you to do that five years ago, no one could have imagined the tremendous strides we’d have made when faced with the worst pandemic in a century.
In order to rise to the new challenges of hybrid working, Poly accelerated the ability for our solutions to meet the needs of an evolving environment. We’ve continued to develop, design, and refine hardware and software to allow for equitable collaboration—regardless of location or circumstances.
What does that mean for you?
For one, camera controls are not needed anymore. Poly Director AI does the work to make the best shots of people speaking in a virtual setting, while eliminating distracting motors of twirling cameras around in the front of the room. This allows you to concentrate on the message. Electronic PTZ cameras (EPTZ) will continue to replace mechanical ones as optics and machine learning continue to improve.
You are also no longer chained to a single collaboration service. Poly hardware, for example, works with any platform that you might change to in the future. You shouldn’t settle for solutions that only work with one or two services, but instead choose those that offer flexibility and choice.
Finally, your tools need to facilitate an equal experience regardless of where the user is located. Advancements in hardware and software can make your meetings look and feel the same whether you are in a home office, traveling, or in an enterprise conference room.
Partnering with Poly means that you get the best possible experiences today, as we push the envelope of what can be done. In five years, you will still have the best collaboration solutions, regardless of any changes you might want to make in services.
Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.