As part of our ongoing AVT Thought Leaders Series, we asked Mark Trevena, Communications and Training Manager at tvONE to provide a rare insider's perspective into the company's philosophy and product roadmap heading into InfoComm 2022.
(Image credit: Future)
AVT Question: Please share your company's philosophy, vision, and product roadmap heading into InfoComm 2022. [June 2022]
tvONE is helping to reimagine traditional AV landscapes in the post-COVID-19 world, where the traditional rule book has been re-written and clients are demanding more interactive, immersive experiences alongside collaborative visual spaces. In short, we are designing framework to boost interaction, connectivity, and interactivity, and we have been storming ahead with product innovation, new products, and new thinking.
We have not only worked on our internal product ecosystems across the tvONE, Green Hippo, and Magenta brands, but we have also been cooperating with other leading industry vendors, including a host of LED companies, as we must exist outside of our immediate technology bubble to bring our new thinking to the industry.
The public face has been our CONECT initiative, which includes technology summits; project summits; online tech demos; and online training, including YouTube content. This is in addition to attending global trade events such as InfoComm and NAB, as well as smaller, global roadshows. What ties this work together is we are highlighting how not only tvONE gear works together, but how we bridge across to content creation, control, and LED—often working at non-standard resolutions and aspect ratios.
During our journey, we have exhibited and presented with a range of LED manufacturers, including Absen, Digi LED, and Samsung—together with developing networking ideas with NETGEAR Business. We have also worked tirelessly internally to further hone seamless working between the tvONE CORIOmaster2 video processor and the Green Hippo Hippotizer family of media servers, with interconnectivity using Magenta signal distribution. We have shown the results at several partner events, including at the launch event for the Absen Europe experience center.
This seamless interconnectivity that bridges video processing and media playback will undoubtedly be highlighted at InfoComm 2022. Find us to see it in action in the North Hall.
Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.