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22Miles Roadmap 2022

22Miles
(Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Tomer Mann, Executive Vice President of Sales at 22Miles

These days, the rules for public spaces are changing all the time. 22Miles’ digital signage content management software (CMS) helps its customers not just make peace with changing circumstances, but also thrive. 

People need clear, user-friendly guidance as they return offices, stadiums, museums, transportation hubs, and conference centers. A visual communication system can deliver up-to-the-minute information about new policies and health and safety guidelines. Our enterprise customers use our software to help manage reallocating physical resources for long-term hybrid operations; conference centers are leveraging their digital signage networks to help attendees understand precautions and policies. Customers need to disseminate consistent information about new policies instantly across dispersed locations. In 2022, 22Miles is focused on making that as easy as possible.

"2022 will be all about demystifying incredible digital signage experiences. With the right partners and the right integrations, everyone can benefit from them." — Tomer Mann, Executive Vice President of Sales at 22Miles

We created our Digital Signage Ready (DSR) suite to empower customers to quickly deploy a wide array of common digital signage applications, including dynamic messaging, touchscreen experiences, and interactive wayfinding. The system is simple to update from any Internet-connected device; customers can push new content from their iPhones.

22Miles also believes in leveraging existing resources. In 2021, when we encountered a need to limit physical contact with shared surfaces, we debuted Touchless Touch technology, allowing users to interact with signs via a QR code scan. We can also push personalized wayfinding, including AR directions, to a user’s phone. In terms of content, we work with our customers to incorporate existing enterprise systems. We integrate calendars, room management systems, CMS solutions, social media, RSS feeds, and more to pull in real-time information. We can also cross-publish to Teams, SharePoint, and other collaboration platforms to ensure key messages reach their audience even if they’re not physically onsite. 

For us, 2022 will be all about demystifying incredible digital signage experiences. With the right partners and the right integrations, everyone can benefit from them.


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More 2022 Roadmaps to come!

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Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.