As part of our ongoing AVT Thought Leaders Series, we asked Norm Carson, President of Covid, Inc. to provide a rare insider's perspective into the company's philosophy and product roadmap heading into InfoComm 2022.
(Image credit: Future)
AVT Question: Please share your company's philosophy, vision, and product roadmap heading into InfoComm 2022. [June 2022]
As everyone can imagine, our company name has gotten a lot of attention since the pandemic—something we never could have foreseen when it was founded 40 years ago this year. Our name was actually the brainchild of a UPS worker who was dropping off a shipment in the office where employees were voting on the company name. Because the name Vidco was taken, he recommended Covid. This year, as we celebrate four decades of supporting integrators with pro AV connectivity solutions, we, like our customers, are aware you can’t always predict the trajectory of business. However, through perseverance, stellar customer service, and quality products, you can weather storms and come out stronger on the other side. Name aside, in a time of high demand for AV services and fast-paced technological evolution, Covid, Inc., continues to serve the pro AV industry with high-quality, reliable connectivity and infrastructure solutions. Are these the splashiest products you’ll see at the show? No, but they’re foundational to every installation. We want to ensure integrators are working with the best solutions available for the best possible project outcomes.
At InfoComm, we will be showcasing our latest solutions. This includes our HDBaseT sets—which bundle a wall plate or compact transmitter with a receiver box for a complete HDBaseT set for extending video signal resolutions up to 2160p@60Hz over a single Cat 6/6A cable up to 132 feet—and our superior-quality 4K and 8K UHD HDMI active optical cables. We will also share how integrators can effortlessly design and layout custom manufactured wall plates and rack panels using our Panel Spec 2.0 software as well as the ability to manage complex projects with ease through our One SKU ordering program.
Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.