Skip to main content

Shure Roadmap 2022

Robin Hamerlinck Senior Vice President, CIO at Shure
Robin Hamerlinck Senior Vice President, CIO at Shure (Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Robin Hamerlinck, Senior Vice President, CIO at Shure

From an IT perspective, the pandemic has already provided a trial run for many companies to accommodate hybrid workers. It will continue to be a challenge, but for companies who have invested in the right IT staff and resources, they will be more successful in adapting to supporting this new workplace dynamic. Large IT initiatives and projects, however, will be more challenging. At times in an IT project, progress is more effective when people can meet face to face. My teams are missing whiteboards, group testing, and more—not just within IT, but also with our customers, when building solutions. There are not yet collaboration tools or methods that we have found to be as effective as the traditional war rooms of the past. Many people still like the collaboration and energy that come with with an in-person workshop.

There are not yet collaboration tools or methods that we have found to be as effective as the traditional war rooms of the past. Many people still like the collaboration and energy that come with with an in-person workshop. — Robin Hamerlinck, Senior Vice President, CIO at Shure

This year, IT leaders should be planning ahead to anticipate the needs of the company and its customers. They also need to listen to their front-line staff to understand what additional resources might be needed as conditions evolve. For example, virtual conferencing will continue to grow as businesses are more remote and travel can be limited. Investing in the right audio technology can be vital to success, because conference room-quality audio is now available at home. IT is now supporting new virtual events such as education and training, supplier summits, diversity and inclusion panels, town halls, large meetings, and teambuilding events. In the past, this would have been more of a facilities activity, but it is now pure IT support. The other interesting note is that new collaboration tools are surfacing daily that will continue to help bridge the gaps today between live needs versus virtual.


AV/IT Company Roadmaps 2022

>> Absen Roadmap 2022

>> AtlasIED Roadmap 2022

>> Atlona Roadmap 2022

>> BrightSign Roadmap 2022

>> C2G Roadmap 2022

>> Chief Roadmap 2022

>> Datapath Roadmap 2022

>> Hall Technologies Roadmap 2022

>> Kramer Roadmap 2022

>> QSC Roadmap 2022

>> Sennheiser Roadmap 2022

>> Shure Roadmap 2022

>> Sony Roadmap 2022

>> Yamaha Unified Communications Roadmap 2022

More 2022 Roadmaps to come!

More Thought Leaders Series Articles

>> 22Miles Product Roadmap – Re: Pandemic

>> BlueJeans by Verizon Product Roadmap – Re: Pandemic

>> ClearOne on Conferencing Audio

>> Legrand|AV on Conferencing Audio

>> Listen Technologies Product Roadmap – Re: Pandemic

>> Poly Product Roadmap – Re: Pandemic

>> SurgeX Product Roadmap – Re: Pandemic

>> VuWall Product Roadmap – Re: Pandemic

>> Yamaha UC on Conferencing Audio


Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.