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AtlasIED Roadmap 2022

Gina Sansivero Vice President, Marketing and Corporate Communications AtlasIED
(Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Gina Sansivero, Vice President, Marketing and Corporate Communications at AtlasIED

The pandemic, along with supply chain issues, has made it challenging for many in the AV/IT business to stay afloat. That’s why AtlasIED has and will continue in 2022 to focus on supporting its integrator partners with a full inventory of stocked and shipping products, enhanced design services, and additional training and educational opportunities. Combined, these 2022 global initiatives will help our integrator partners not just persevere, but prosper in 2022 by enabling them to secure new, lucrative projects and keep existing projects moving forward. 

Our inventory is healthy currently, with immediate availability and on-time delivery of products to integrators here in the U.S. and throughout the world, thanks in part to the recent addition of a stocked warehouse in Belgium. We aim to keep it this way throughout 2022 by ensuring that solutions most sensitive to component shortages remain readily available to our integrator partners. Furthermore, we’ve invested in additional staffing for our design services team to help integrators streamline workflow and provide customers with superior AV/IT solutions for a wide variety of commercial applications. 

We’ve invested in additional staffing for our design services team to help integrators streamline workflow and provide customers with superior AV/IT solutions for a wide variety of commercial applications. — Gina Sansivero, Vice President, Marketing and Corporate Communications at AtlasIED

New training and education programs launching in 2022 go hand-in-hand with AtlasIED’s design assistance, advancing integrators’ knowledge and skills to become even more proficient and successful at designing and deploying AV/IT solutions. Our new Learning Management System (LMS), which goes live in 2022, facilitates learning through on-demand tutorials and self-guided lessons. Integrators can learn on their own time, at their own pace, and at their own location. 

This doesn’t mean, however, that we will abandon opportunities to support integrators, distributors, and end users in person. We will remain out in the field, strategically, at regional and targeted events to showcase relevant technology. With these important additions and refinements to our business, AtlasIED remains strong and pushes forward in 2022—focused on continuity and growth.


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Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.