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Red Dot Digital Media Roadmap 2022

Red Dot Digital Media
(Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Darryl Kuder, President, Red Dot Digital Media

Looking back on the past couple of years, the pandemic forced the AV industry through incredibly transformative times. In 2022, I expect this will be a year of rebirth and strong growth. To be clear, we won’t be returning to normal; instead, we’ll be taking what we learned throughout the pandemic and applying those best practices to the beginning of the post-pandemic era.

A well-documented trend over the past several years has been the expanding role of integrators throughout the AV space. Now more than ever, businesses need the expertise of integrators to manage the expanding scope and complexity of AV installations—especially those involving digital signage.

"Now more than ever, businesses need the expertise of integrators to manage the expanding scope and complexity of AV installations—especially those involving digital signage." — Darryl Kuder, President, Red Dot Digital Media

At a more granular level, I expect 2022 will mark the emergence of what I refer to as specialty integrators. In many cases, smaller projects don’t typically require a traditional SI, because either the project scope or the available budget is too small. But today, smaller projects often involve a level of technical complexity that most businesses or systems integrators can’t manage on their own. And in many instances, even large-scale projects include niche elements that fall outside the wheelhouse of traditional integrators. Specialty integrators are emerging to fill this unmet need.

A growing number of integrators are turning to Red Dot to function as the specialty integrator to support them on projects that require expertise that doesn’t fall within their core offering. We develop the content, put our know-how on the latest hardware and software to work, and provide post-deployment support. Integrators often partner with us to resell our services as well, and I expect this practice to become mimicked across the industry as customers, systems integrators, and end users begin to see the value of specialty integrators that offer a comprehensive package of hardware, software, and integration services.


AV/IT Company Roadmaps 2022

>> Absen Roadmap 2022

>> AtlasIED Roadmap 2022

>> Atlona Roadmap 2022

>> BrightSign Roadmap 2022

>> C2G Roadmap 2022

>> Chief Roadmap 2022

>> Datapath Roadmap 2022

>> Hall Technologies Roadmap 2022

>> Kramer Roadmap 2022

>> QSC Roadmap 2022

>> Sennheiser Roadmap 2022

>> Shure Roadmap 2022

>> Sony Roadmap 2022

>> Yamaha Unified Communications Roadmap 2022

More 2022 Roadmaps to come!

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>> Poly Product Roadmap – Re: Pandemic

>> SurgeX Product Roadmap – Re: Pandemic

>> VuWall Product Roadmap – Re: Pandemic

>> Yamaha UC on Conferencing Audio


Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.