Just Add Power Roadmap 2022

By Cindy Davis
( AVTechnology )
published

As part of our ongoing AVT Thought Leaders Series, we asked Taft Stricklin, Sales Team Manager at Just Add Power, to provide a rare insider's perspective into the company's roadmap for 2022.

Just Add Power
(Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Taft Stricklin, Sales Team Manager at Just Add Power

Just Add Power celebrates its 30th anniversary in AV this year. Our company was founded on the philosophy of delivering distribution solutions with infinite scalability, which remains unchanged and continues to guide our product roadmap for the future. As we witness AV technology become more pervasive in our daily lives, as well as the strengthening of the network both where we work and live, we’re focused on bringing even more capabilities to our AV over IP portfolio—distribution solutions we’ve been developing for over 12 years. 

"We design products for maximum usability and ROI that will last for decades." — Taft Stricklin, Sales Team Manager at Just Add Power

Last year, we released our MaxColor 4K60 Series, featuring Dolby Vision with full HDR 10 plus over an existing network. This year, customers can expect to see additional features to that product. At the same time, we are still invested in ensuring that legacy installs are well supported with new features and firmware updates. Whether a customer is using a Just Add Power solution from 10 years ago or one that was released yesterday, they all can be bridged together—using the same switch, drivers, and cabling—into one cohesive system. We design products for maximum usability and ROI that will last for decades. In 2022, we plan to continue the legacy of quality and innovation that we were built upon.

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Cindy Davis
Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn.