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Barco Roadmap 2022

Barco
(Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Lieven Bertier, Segment Marketing Director Workplace at Barco

Hybrid will shine a light on employee needs.

One positive that has come out of these difficult times is that employees feel more empowered to dictate their own ways of working. Workplace technology is no longer just a functional part of the day, but a key component of employee satisfaction.

As employee needs continue to evolve, collaboration technology likewise must evolve to support them. A recent Barco ClickShare survey found that 71 percent of employees struggle with hybrid meeting technology, indicating an opportunity for technology innovators and business leaders to apply enhancements that make their lives easier. 

"Workplace technology is no longer just a functional part of the day, but a key component of employee satisfaction." — Lieven Bertier, Segment Marketing Director Workplace at Barco

Remember the “old age” process of setting up for and launching a multi-location meeting? Between securing a dedicated room, navigating cords and clutter, and ensuring clear visibility and audio among all participants, meeting organizers often found their conversations starting late and among a frustrated audience.

During the pandemic, remote workers enjoyed the ability to join a meeting from their laptop in a few simple clicks. Even as they return to the office, workers will not want to go back to the obsolete and complex legacy routine. As a result, we expect more businesses to invest in workplace collaboration technology that synchronizes workers’ laptops with meeting room components and allows immediate connectivity and start up as participants walk in.

And that’s exactly where our vision on workplace collaboration kicks in: inspire, connect and engage people in your workplace. The ClickShare experience is all about providing a simple, one-click, agnostic solution to wireless conferencing. Employees run the meeting from their laptop—powered by cameras, microphones, and meeting room peripherals for the best possible hybrid experience. Great things happen when people click!


AV/IT Company Roadmaps 2022

>> Absen Roadmap 2022

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>> Chief Roadmap 2022

>> Datapath Roadmap 2022

>> Hall Technologies Roadmap 2022

>> Kramer Roadmap 2022

>> QSC Roadmap 2022

>> Sennheiser Roadmap 2022

>> Shure Roadmap 2022

>> Sony Roadmap 2022

>> Yamaha Unified Communications Roadmap 2022

More 2022 Roadmaps to come!

More Thought Leaders Series Articles

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>> SurgeX Product Roadmap – Re: Pandemic

>> VuWall Product Roadmap – Re: Pandemic

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Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.