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Planar Roadmap 2022

Planar
(Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Adam Schmidt, Executive Vice President at Planar

In 2022, we’ll carry forward our commitment to providing unmatched services and best-in-class visualization products that are on the cutting edge of technology. From industry-leading pixel pitches and MicroLED technology to state-of-the-art solutions that power virtual production (VP) and extended reality (XR) applications, we’ll continue our focus on helping customers elevate viewing experiences in markets as diverse as film, broadcast, command and control, education, corporate, and more.

"MicroLED technology is still developing, but we’re already seeing tremendous demand from customers." — Adam Schmidt, Executive Vice President at Planar

MicroLED technology is still developing, but we’re already seeing tremendous demand from customers. The premium Planar DirectLight Ultra Series delivers always-on, high-resolution display experiences for unmatched visual performance. Exciting advancements are around the corner and we’re looking forward to experiencing these with our customers.

VP and XR applications are also demonstrating enormous potential for creating lifelike content as well as reaching large audiences remotely or even transporting them to new worlds. In 2022, Planar will continue working with industry-leading partners in VP to further educate the industry on this complicated technology. This ongoing collaboration will also allow us to refine our product offerings to support customers’ VP and XR needs as the trend evolves, including the cutting-edge Planar CarbonLight VX Series.

As with the last few years, we’ll be embracing creativity and flexibility to execute day-to-day operations—adapting to new ways of business and supporting customers’ varying needs. With headquarters and manufacturing in Oregon and many regionally-located, professional product experts located across the United States and Canada, Planar is well-positioned to provide top-shelf services as well as design and deploy the most complex installations. We’re also working to make emerging technologies more accessible to assist customers who need to pivot or are looking to modernize. In addition, we’ll maintain our position as an industry leader who simplifies video wall deployment and maintenance to help reduce time and complexity for users.


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Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.