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Auton Motorized Systems Roadmap 2022

Auton Motorized Systems
(Image credit: Future)

AVT Question: With some trade shows having been canceled or scaled back and limited in-person meetings, it has been a challenge for technology managers to learn about a company's philosophy, vision, and product roadmap for the coming year. Would you share what you can about your 2022 company roadmap? [January 2022]

Thought Leader: Art Walker, CEO at Auton Motorized Systems

In all areas of work and life we’re seeing the acceleration of AV. The upside to this is that users are so acclimated to seeing AV, it’s created a desensitization to screens and other gear that formerly defined the high-tech experience. This has contributed to motorized lifts becoming a must-have installation standard and being incorporated in projects far beyond the scope of a traditional TV lift application. Customer confidence in dependable motorized lift technology has grown as well. As a result, the buying cycle is much shorter while the deployment of these solutions is happening not in one but multiple rooms and environments within an organization.

"Auton has a long history of working with technology professionals—helping them to define and realize the audio and video vision their customers want." — Art Walker, CEO at Auton Motorized Systems

Our roadmap for 2022 aligns with these trends. Auton has a long history of working with technology professionals—helping them to define and realize the audio and video vision their customers want. This allows integrators to not only achieve immersion but also substantially improve revenue. In conference rooms, we can conceal a screen or video camera, which helps secure system investments and adds a preventive layer for webcam hacking when not in use. 

Auton is also devoted to customizing state-of-the-art solutions that help AV professionals inconspicuously store equipment so as not to overwhelm the room with tech gear. Technology is powerful, but often it doesn’t meet the aesthetic standards of architects and interior designers. The bonus of achieving a pristine space is creating a remarkable user experience, and delivering tailored options when the objective isn’t a one-size-fits-all approach.

As always, we’re focused on providing tech professionals with the robust customer support and rapport that helps them define their project goals and ensures fluid communication between all stakeholders—builders, designers, and technology professionals. This goes hand in hand with developing the right solution and crafting the next level of immersive AV experiences.


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Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.