As part of our ongoing AVT Thought Leaders Series, we asked Bill Hensley, Head of Global Marketing at RTI to provide a rare insider's perspective into the company's philosophy and product roadmap heading into InfoComm 2022.
(Image credit: Future)
AVT Question: Please share your company's philosophy, vision, and product roadmap heading into InfoComm 2022. [June 2022]
Elevating performance and efficiency for integrators will be front and center at the RTI and Blustream booths, which are right next to each other at InfoComm 2022. For RTI, the focus will be on control solutions for a variety of installations, from collaboration spaces to hospitality, with programming made faster by our newly released Integration Designer 11 and its rich, innovative tools that make it easier for integrators to deliver exceptional solutions for every need. It features the all-new "Coral" template, with pre-configured home pages, swappable backgrounds, customizable scroll bars across the touchscreens, and new fonts—all with auto-programming and a built-in driver store that adds efficiency to every project. We’ll illustrate the breadth of control opportunities RTI provides integrators, including new integrations ideal for office environments, 4K UHD Video over IP controlled natively within the RTI environment, plus RTI Music with our new Music Streamers and partnership with SoundMachine streaming music service that can create recurring revenue for integrators.
Our partner Blustream will showcase award-winning AV distribution solutions, including its lineup of HDBaseT, video over IP, and HDMI distribution products that integrate effortlessly with all the major control platforms, including RTI. From matrixes to multi-format presentation switchers and more, the Blustream philosophy is to make advanced features standard, such as enabling 4K 18Gbps 4:4:4 resolutions across primary Blustream HDMI and HDBaseT products sold in the US. The Blustream Multicast UHD video over IP platform uses lossless compression technology to deliver virtually latency-free HDMI video up to 328 feet over a 1Gb network switch. Innovative new products include the multi-format HEX70HDUK-KIT extender set—an HDMI 2.0 4K 60Hz 4:4:4 (18Gbps) HDCP2.2 HDBaseT solution using CSC technology to deliver HDMI, USB-C, and DisplayPort over a single Cat cable. Audio solutions on display include the new Dante-enabled networked power amplifier—the NPA100DA. For collaboration, the Blustream AMF41W enables a BYOD solution that eliminates the complexity of setting up guest networks.
Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.