As part of our ongoing AVT Thought Leaders Series, we asked Kenneth Mau, Product and Channel Marketing Director at ViewSonic to provide a rare insider's perspective into the company's philosophy and product roadmap heading into InfoComm 2022.
(Image credit: Future)
AVT Question: Please share your company's philosophy, vision, and product roadmap heading into InfoComm 2022. [June 2022]
As we continue to move forward and transition our lives to blend the remote, physical, and virtual into hybrid environments at work and school, the efforts to find suitable collaboration solutions will be ongoing.
Hybrid environments are an amalgam of fluidity. There is no fixed plan or one-size-fits-all strategy anymore. Just how does a solution provider or manufacturer operate in these new environments? Basically, we work together and offer products and services that meet the demands of these hybrid settings, both in the workspace and in the classroom. We need to deliver products that can be smart and connect employees, teachers, and students. We also need to support our AV partners by designing products that continue to evolve with the changing needs of their customers.
At InfoComm 2022, I believe that we’ll see products and services that accommodate the fluidity of the hybrid environment and fusion of flexible solutions—more interactive and larger screens, products to facilitate collaboration and communication, and products that support a hybrid life. ViewSonic, for example, will be introducing the next generation of ViewBoard interactive displays with the IFP62 and IFP52 series. They are ideal collaboration products that allow businesses and schools to create connected spaces and help teams collaborate. Other products will include portable monitors for added convenience.
ViewSonic has developed display solutions that can fit in with ever-changing environments. Our AV partners need to have products that are adaptable to their customers’ needs, from seamless connectivity and interactive tools to collaborative technologies and software that allow people to participate in the office, classroom, home, or on the road.
Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.