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Intel's Roadmap to IC22

Brian Cockrell
(Image credit: Future)

AVT Question: Please share your company's philosophy, vision, and product roadmap heading into InfoComm 2022. [June 2022]

Thought Leader: Brian Cockrell, Product Owner and Co-Founder of the Intel (opens in new tab) Unite solution

The concept of the workplace is changing. It is no longer all about work (in the sense of routine tasks) or about place. Instead, organizations are beginning to embrace the concept of a more flexible approach, where employees’ homes are the place to get things done and the office is the place to figure things out. We are seeing this happen at Intel, where many employees have been given the opportunity to continue to base themselves at home—returning to the office for those activities that benefit from face-to-face interaction, such as collaboration. To keep talented employees, organizations will need to evolve, and the more quickly and seamlessly they can adapt, the more successful they will be. A big part of this evolution will involve the rethinking, and the adding, of collaboration spaces.

"The philosophy behind the Intel Unite solution is based on the recognition that evolution is constant, and to meet customers’ needs for fast, frictionless adaptation, a product must not only be able to evolve, but it must be designed to evolve." —Brian Cockrell, Product Owner and Co-Founder of the Intel Unite Solution at Intel

The philosophy behind the Intel Unite solution is based on the recognition that evolution is constant, and to meet customers’ needs for fast, frictionless adaptation, a product must not only be able to evolve, but it must be designed to evolve. That’s why our software-based, cloud-delivered collaboration solution uses an open and extensible architecture that allows the seamless integration of a growing library of collaboration-enhancing apps, some developed by Intel, some by our partners, and some—like the new Bose VB1 video bar app—developed jointly. It’s why we offer a publicly available SDK that gives IT and solution partners the freedom to develop custom solutions. 

At InfoComm, we’ll demonstrate not only app integrations like the newly released Google Meet app, but also the many other features that make the Intel Unite solution uniquely adaptable. We’ll also show why it is well positioned for a BYOM world where collaborators must switch seamlessly between in-room, remote, and hybrid scenarios, and where collaboration spaces can vary from touchdown spaces to boardrooms.

InfoComm (opens in new tab) Booth: W2423


Roadmaps to IC22: InfoComm 2022 Exhibitors Share Insider's Perspective

Check out the more than 50 Roadmaps here! (opens in new tab)


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Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.