BlueJeans by Verizon Product Roadmap – Re: Pandemic

BlueJeans responds to AV Technology Product Roadmap question: How has the pandemic shaped your company’s product/service offerings?
(Image credit: Future)

We created the AV Technology Thought Leadership Roadmap Series to provide you with updated perspectives from manufacturers and solutions providers within the AV/IT industry.

Several times a year, we ask thought leaders representing the full range of products and services integral to the AV/IT ecosystem to share insight into their company’s roadmap. Sometimes we will ask for responses that focus on a specific technology or category, and other times it will be broad-stroked.

Below, we are spotlighting one company’s response to a specific question. Check here (opens in new tab) to see the continually updated list of all companies and the roadmap question.

BlueJeans by Verizon Product Roadmap – Re: Pandemic

AVT Question: How, if at all has the pandemic shaped your company’s product/service offerings? [October 2021]

Thought Leader: Peter Verwayen, Vice President, Product Management, BlueJeans by Verizon

We have long marketed BlueJeans as a video conferencing and events platform that enables teams to collaborate and communicate effectively—internally and externally—from anywhere. What has changed over the past 18 months is that more organizations are proactively adopting a hybrid model, shifting more meetings and events from office-centered to distributed gatherings. 

The pandemic solidified the notion that virtual and hybrid events are here to stay, but it’s also clear that they’re not working in their current form. BlueJeans is seeking to change that. According to a recent Forrester Consulting survey of key decision makers of marketing event strategies, 66 percent of firms are struggling to achieve the same success from virtual events that they would get from in-person events, with 94 percent having experienced issues with their current virtual/hybrid events software. 

In light of this, we began innovating with the end user in mind. The pandemic highlighted the need to make these tools more experiential and user-friendly for the non-AV/tech-savvy moderators now taking charge of using them. By tapping into our expertise in video interoperability and meeting simplicity, we’re removing the complexities associated with hosting and producing virtual events at scale, so that you don’t have to leverage IT or a production team to execute your event flawlessly. Furthermore, this shift to hybrid events puts more focus on video and audio quality, reliability, and security—strengths that Verizon and BlueJeans together can deliver very well, given Verizon’s extensive 5G networks and BlueJeans’ heritage as a video conferencing innovator.

Ultimately, the future of virtual events will emphasize purpose-built and specialized tools that are both rich in analytics and can provide immersive experiences by integrating augmented (AR) and virtual reality (VR). This will help ensure the event is as natural-feeling as possible—or possibly even better than being there.

[ Verizon Business Enters into Agreement to Acquire BlueJeans (opens in new tab)

[ Working Better from Home (opens in new tab) ]  

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.