Doors open for ISE 2026 next week, welcoming guests from around the world Feb. 3-6, 2026, at Fira de Barcelona to see the newest technologies and trends. SCN wanted to get you ready for the show, so we conducted a series of short Q&As, to talk trends and pre-show buzz, plus give you an exclusive sneak preview of what you'll see on the show floor.
Today, Gina Sansivero, VP, marketing and corporate communications, talks AI-assisted audio optimization and networked, software-driven AV ecosystems.
SCN: What technology or industry trend will be providing the most buzz on the ISE 2026 show floor?
GS: AI-assisted audio optimization and networked, software-driven AV ecosystems will generate the most buzz. Integrators are looking for more intelligent systems that simplify design, commissioning, monitoring, and long-term management while delivering consistent performance.
SCN: What is your company’s main focus at the show this year?
GS: AtlasIED’s primary focus at ISE 2026 is to support our distributors, consultants, and integrators globally with new products and tools. You’ll see an expanded product portfolio, including the launch of a new amplifier series and additions to our Atlas+Fyne series. These solutions are designed to give integrators more flexibility, improved efficiency, and consistent audio performance across a wider range of applications.
SCN: What makes ISE a unique trade show for the Pro AV industry?
GS: ISE unites a truly global audience and highlights the convergence of AV, IT, and building technologies, making it the ideal venue to understand how Pro AV integrates into the broader smart-infrastructure ecosystem.
SCN: Why is the use of sound masking installations expanding and where are they being deployed?
GS: Sound masking is expanding due to increased focus on speech privacy, occupant comfort, and productivity. It’s being widely deployed in offices, healthcare facilities, higher education, government buildings, and transportation hubs.
