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Shure on Workplace 2022

Shure
(Image credit: Future)

AVT Question: It has become clear that the proliferation of hybrid meeting solutions has dramatically altered the landscape of the office—shifting the physical space requirements of organizations and opening up seemingly limitless possibilities for the hybrid employee.

We reached out to the industry thought leaders whose companies are innovating technologies for the new era workplace for their insights and to share best practices to help ensure that employees can enjoy the same immersive meeting experience, regardless of their location. [February 2022]

Thought Leader: Chad Wiggins, Associate VP of Global Product Management and Innovation at Shure

With the shift to a hybrid working model becoming permanent, there’s an important challenge for IT decision makers: How do you ensure meeting equity? By which we mean giving everyone equal opportunity to contribute to meetings, whether they are joining from home or attending in person. 

"IT leaders must make flawless audio integral to the modern collaboration toolkit. " — Chad Wiggins, Associate VP of Global Product Management and Innovation at Shure

In a recent paper commissioned by Shure, analyst firm Frost & Sullivan focuses on audio as a tool to create this meeting equity. Why audio? As the paper points out, work from anywhere experiences are often riddled with unexpected audio disruptions that lead to lost productivity and frustrated employees. Going forward, users will be less accepting of communications disruptions like this that derail their meeting or training agenda.

What’s needed is a broad audio ecosystem comprised of hardware, software, and accessories that work together to boost engagement and productivity. Remote and in-room meeting participants must be integrated into a single, seamless connected experience.

That’s not all. Whatever audio technologies you opt for should seamlessly integrate with modern conferencing and collaboration platforms that are high quality, reliable, and user friendly, such as Microsoft Teams, Zoom, Webex by Cisco, and Google Meet. IT leaders must make flawless audio integral to the modern collaboration toolkit. 


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Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.