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Inspiration for Immersive Experiences in Three Environments

By Bob Bonniol ( AV Network )

ACT Entertainment's director of innovation shares insight into how to transform observers into collaborators.

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Inspiration for Immersive Experiences in Three Environments
(Image credit: Getty Images)

Immersion isn’t décor. It’s a full-contact state of mind where story, design, and technology appeal to all the senses, transforming the participants from observers to collaborators!

Auditorium: These are our cultural cathedrals—so we don’t treat them like a conference room with better seating! Projection mapping, LED, and lighting can spill past the stage and wrap the whole space, bringing an audience IN to the production. With media servers like Green Hippo’s Hippotizer, content can twitch and transform in real time—triggered by music, movement from tracking tech like Zactrack, or even the mood in the room. Start in the familiar, like a city at dawn, then morph the floor into glass and drop everyone into orbit. The content isn’t a background—it’s a co-conspirator.

Cross-Campus Presentation: Multiple rooms, multiple cities—one pulse. Ultra-low latency streaming and synchronized media playback let you hit the same beats everywhere at once. Use the immersive opportunities of each space in a way that is right-sized, but share aesthetic, narrative, and CONNECTION. With new technology, spaces can be linked for a consistent experience and shared engagement. Maybe the London LED wall erupts in ocean waves while New York’s columns shimmer with the same wave breaking into glorious mist—all while the combined global audience posts to the social wall. Different skins, same heartbeat. When it works, it’s less a broadcast and more a living network that breathes in unison.

Meeting Space: Small doesn’t mean safe. In a meeting room, you can still make the walls into portals. Replace static surfaces with programmable LED or projection, then store “scene states” in media servers like Hippotizer so you can jump from high-voltage brainstorm (saturated color, kinetic motion) to laser-focused strategy session (cool tones, minimal animation) in seconds. It’s environmental mood control—without anyone having to name it out loud.

Across all three, the tech is the skeleton, and the story is the soul. When you wire them together right, the room stops being “where it happens” and starts being what happens.

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Bob Bonniol
Bob Bonniol
Director of Innovation - Video, ACT Entertainment

Bob Bonniol is the Director of Innovation - Video at ACT Entertainment. Bonniol serves two primary purposes: To produce amazing new tools for immersive storytelling at ACT Entertainment and to create spectacular, interactive experiences through my practice at Visible.now.

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