AVT Question: Please share insights into the company's roadmap and what 2026 holds for its AV/IT customers.
Thought Leader: Paul Lee, Vice President, Americas at WyreStorm Technologies
As we look toward 2026, WyreStorm’s roadmap is less about introducing more technology and more about redefining the role technology plays in everyday environments. The AV industry has spent years making rooms smart through automation and connectivity. The next step is making them perceptive—spaces that understand context, adapt in real time, and quietly support people without demanding attention.
Article continues below 
Our philosophy is rooted in the belief that AV should no longer be measured by inputs and outputs—ports and pixels—but by outcomes. In education, that may mean fewer service calls and more consistent learning experiences. In enterprise environments, it may mean meeting spaces that simply work, regardless of who walks in or how they choose to collaborate. Technology should reduce friction—not introduce it.
As hardware continues to commoditize, the real value shifts toward intelligence, software, and services. Data, AI-driven insights, and remote management will increasingly define how AV systems are designed, deployed, and evaluated. The goal is not complexity, but clarity—systems that anticipate needs, surface meaningful insights, and empower organizations to make better decisions about how their spaces are used.
Heading into 2026, our focus is on designing experiences that are secure, intuitive, and outcome-driven. When AV fades into the background, and people remain at the center—that’s when technology delivers its greatest value.
