On Collaboration 2026: Jabra
Holger Reisinger, Senior Vice President, Enterprise Video Business Unit at Jabra, shares insights into the trends and solutions shaping the modern workplace and collaboration spaces.
A daily selection of features, industry news, and analysis for tech managers. Sign up below.
You are now subscribed
Your newsletter sign-up was successful
AVT Question: Please share insights into the trends and solutions shaping the modern workplace and collaboration spaces.
Thought Leader: Holger Reisinger, Senior Vice President, Enterprise Video Business Unit at Jabra
2026 will mark a shift from “return to office” to “rethink the office.” With most RTO strategies already in motion, enterprises are now reassessing whether their meeting spaces—and the collaboration technology that powers them—truly reflect how people work today.
Video collaboration is front and center in how we work, communicate, and drive productivity. Hybrid meetings are standard, which means every room must deliver consistent, equitable experiences for remote and in-room participants. Yet, many spaces remain under-equipped to facilitate this collaboration. In 2026, we’ll see organizations rework their meeting spaces around three priorities: inclusivity, simplicity, and scale.
Organizations need to create meeting experiences that feel balanced and inclusive from every seat in the room. Intelligent audio, multi-camera layouts, and intelligent features help to give every participant a front-row meeting experience, regardless of where they join from.
Holger Reisinger, Senior Vice President, Enterprise Video Business Unit at Jabra
First, organizations need to create meeting experiences that feel balanced and inclusive from every seat in the room. Intelligent audio, multi-camera layouts, and intelligent features help to give every participant a front-row meeting experience, regardless of where they join from. Second, IT teams need true plug-and-play solutions that are easy to deploy and simple for users to walk in and use. And, they need simple device management at scale to reduce support time, ensure consistent experiences, and keep collaboration tools running smoothly. Finally, organizations need solutions that can grow as business needs change.
Companies that invest in simple, scalable meeting room technology—solutions that can be customized across spaces and evolve as workstyles change—will be positioned to drive more natural, intuitive, and productive collaboration experiences in the year ahead.
A daily selection of features, industry news, and analysis for tech managers. Sign up below.

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.
