Day 2 AV/IT Interoperability: AIMS

Andrew Starks, Marketing Work Group Chair at AIMS, and Director of Product Management at Macnica Americas
(Image credit: Generated by Gemini)

AVT Question: Please share insights into how your company’s products and solutions help ensure interoperability and connectivity not only on the day of deployment but also on Day 2 and beyond.

Thought Leader: Andrew Starks, Marketing Work Group Chair at AIMS, and Director of Product Management at Macnica Americas

Interoperability in AV systems is no longer a “day one” feature that happens during installation; it is a “day two” requirement that must continue working as systems grow, devices are replaced, and new capabilities are added. Open standards play a critical role in making that possible.

AIMS promotes technologies such as SMPTE ST 2110, AMWA NMOS, and IPMX that allow manufacturers to build products that communicate using common, well-defined protocols rather than proprietary ecosystems. This approach allows devices from different vendors to discover each other, establish media connections, and exchange control and status information in predictable ways.

AIMS and its member companies support interoperability through collaborative testing events and certification programs that verify real-world compatibility between implementations.

Andrew Starks, Marketing Work Group Chair at AIMS, and Director of Product Management at Macnica America

IPMX extends the broadcast-proven ST 2110 family of standards to the broader professional AV market. It adds capabilities important in AV environments, including support for compressed and uncompressed video, HDCP, USB transport, and simplified system deployment options. At the same time, it maintains compatibility with the core timing, networking, and media transport mechanisms used in large-scale broadcast facilities.

Alongside media transport, open control and management standards help systems operate predictably in multi-vendor environments. Technologies such as AMWA NMOS provide mechanisms for device discovery, registration, and connection management, allowing systems to identify available resources and establish media flows in a consistent way.

Lastly, AIMS and its member companies also support interoperability through collaborative testing events and certification programs that verify real-world compatibility between implementations. Our goal is the creation of an open ecosystem where manufacturers can innovate, integrators can design flexible systems, and users can deploy AV infrastructure that continues to interoperate reliably long after the initial installation.

TOPICS
Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.