Exclusive Interview: QSC Creates Two Independent Divisions

Jatan Shah
(Image credit: Future)

I recently sat down with Jatan Shah, QSC President and COO, to chat about some organization updates to their business, including separating into two distinct divisions.  

Cindy Davis:  Why are you separating QSC into two independent divisions?

Jatan Shah:  QSC’s business is doing exceptionally well. As our customers, partners and the markets we serve continue to expand and grow, and we look ahead to our longer-term outlook, it became clear that in order to unlock the growth and people potential of our business and teams, operating as two independent divisions under the same ownership will simplify operations, unlock new growth and value creation potential, and will enable us to better serve our customers and partners. It will also bring QSC team members a renewed sense of focus for the business and customers they serve and support each and every day.

CD:  What will be the focus of each of these two divisions? 

JS:  This is a realignment of our organization to better serve our customers. We have 53 years of history in the live sound and professional audio market with best-in-class products and a prominent brand and product portfolio, for which we will create a Pro Audio division under the QSC brand. For the AV/IT market we have a rapidly growing systems business with our Q-SYS Platform and surrounding Ecosystem, which will be under a new AV/IT division name incorporating our new Q-SYS branding and messaging.  Probably the most visible change will be the launch of two separate (cross-linked/connected) websites for the Pro Audio and AV/IT businesses.

CD:  What changes can we expect?

JS:  Each division will develop its own unique strategy lead by its own management team focused on the business, product, branding and go-to-market strategy based on the unique needs of the distinct customers, partners and markets they serve.

CD:  When will you start operating your business as two divisions?

JS:  Our fiscal year calendar starts on July 3, so on July 3rd, 2022, we will begin operating as two separate divisions under the same ownership.

CD:  What does this change imply for customers, suppliers, and partners?

JS:  It is business-as-usual today and into the future. Our guiding principles are to maximize transparency in our communications, and to minimize complexity and impact to our partners and customers. For example, starting July 3rd, we expect minimal change in the way our customers order products or receive support. Our customers and partners should rest assured that in most every situation, they will be interacting with the same trusted QSC team members they’ve always been working with.

CD:  Sounds exciting! Any final thoughts?

JS:  We continue to be grateful to our partners and customers who’ve helped us build a fantastic multinational business and an amazing brand. We expect this change to better support our partners and customers and bring a new level of focus to our QSC team members.


[ QSC Roadmap 2022 ]

[ QSC Names Jatan Shah President and Chief Operating Officer ]

QSC Completely Redesigns Touch Screen Controllers ]

QSC Introduces Scalable Video Conferencing Solutions ]

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.