Along with the SCN Top 50 Systems Integrators 2025 list, we polled a selection of leading firms on current Pro AV industry trends.
What vertical market has shown the most growth for you in 2025?
Kris Begnaud, VP Sales, Data Projections
Municipal and local government. Steady funding and clear missions kept projects moving—courtrooms, council chambers, boardrooms, and EOCs. The brief is consistent: reliable hybrid participation, recording/archival needs, and robust alerting. Corporate refresh slowed with tariff noise, while the K-12 market has slowed a bit.
Matt Thorne, EVP, ECC
The manufacturing market has shown the most growth for our firm in 2025 for Pro AV solutions compared to 2024 with a growth increase of 1,023%, followed by the healthcare market at a growth increase of 532%. The government, higher education, and nonprofit markets all continue to remain strong for our firm relative to 2024.
Todd Hutchins, AV Principal and CTO, USIS AV
We’ve given multisite its own vertical market category. Growth is being driven by an increase of mixed use environments and repurpose of existing spaces, and hits across healthcare, retail, and banking. Traction for us has come from a standards-based approach in design, deployment, and support, as well as operational efficiency.
Travis Askew, COO, Solutionz
Higher education has been our biggest growth area in 2025. Colleges are using technology to stand out and attract new students by creating better learning experiences and smarter campuses. They are also rethinking how they manage it all. With tighter budgets and smaller teams, a strong remote management strategy helps their staff go farther and keeps systems running smoothly. It has been a great space for us, because the need is real and the momentum shows no signs of slowing down.
Deb Zupancic, President, PTG
Digital Signage has been the strongest growth vertical for PTG in 2025. This focus aligns perfectly with our core expertise in national, large-scale rollouts and our ability to deliver consistent, high-quality experiences across multiple locations and markets. We’ve seen significant momentum from both existing clients and new strategic partnerships who are prioritizing customer engagement, branding, and data-driven communication strategies. PTG’s Digital IQ framework, combined with our proven program management capabilities, positions us as a trusted partner for organizations looking to deploy digital signage solutions at scale. Looking ahead, one of our key strategic priorities is to continue expanding our recurring revenue streams, with a goal of 20% growth in 2025. By pairing innovative digital signage solutions with ongoing managed services and support, we’re creating long-term value for our clients while driving sustainable growth for PTG.
Mike Cavanagh, President, Key Code Media
We have seen the strongest growth in education, sports, corporate communications, and houses of worship, all driven by the demand for scalable, IP-based, hybrid-ready systems. Universities are investing heavily in lecture capture, broadcast-quality streaming, and AV over IP infrastructure. Corporate clients are rebuilding meeting and training spaces for global hybrid collaboration. Sports and entertainment venues are deploying higher-resolution displays, graphics, and LED walls to elevate the audience experience. Across all these markets, the trend is clear: Organizations want future-proof workflows that simplify content creation and delivery.
Jeremy Elsesser, President and CEO, Level 3 Audiovisual
Corporate enterprise continues to lead, driven by hybrid work and digital transformation. We’re also seeing strong growth in government and higher ed, where scalable, secure AV solutions are in high demand.
Patrick Herwig, SVP of Sales and Marketing, Vision Technologies
Vision focuses on four primary verticals: critical infrastructure, public sector, commercial, and healthcare. We have seen the largest growth in our business come from the critical infrastructure space, which includes our work in data centers. AI has created massive growth in the data center market and Vision is well positioned to capture increased market share. Vision is now delivering data center infrastructure work around the country for all the major providers, and we expect the growth to continue at a large clip for at least the next 3-5 years.
Keith Neubert, CEO, WPS
WPS' internal range of skills lends itself to clientele and project types that suit that diversity. As a result, our areas of most significant investment and growth continue to be in government and higher education.
