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For years, companies have relied on basic tools for webinars, video calls, and presentations. But today, clients expect the polish of network television—whether it’s for an all-hands meeting, a virtual event, or a public-facing livestream.
For AV consultants and system integrators, that shift has made control room design a top priority. Instead of putting together one-event setups, organizations are investing in centralized systems that deliver consistent, high-quality video across teams and locations.
These control rooms now anchor enterprise video—connecting offices, campuses, and global hubs, and supporting everything from leadership broadcasts to live internal events and studio productions. As video becomes part of everyday operations, rather than occasional productions, the control room is no longer a support tool but a strategic asset—the central hub for all AV production, whether within the corporate studio, production of a live event, or managing digital signage in corporate headquarters and satellite offices.
Simplifying Control Room Operations for All Users
Traditional AV setups were built for one-room presentations—not necessarily for managing multi-location video at broadcast quality. Today’s corporate clients need capabilities like live switching, remote camera control, virtual sets, robotic camera systems, and automation to deliver polished content at scale—often while integrating with existing infrastructure. Virtual studios are also shaping enterprise AV plans. Many teams are turning to software-based production environments to create on-brand visuals with real-time graphics and virtual sets.
AV production crews span a wide range of experience—from beginners to seasoned professionals. Regardless of skill level or experience, users increasingly expect to walk into a room, press a button, and walk out with a broadcast-quality recording and a high level of automation—no crew required, no troubleshooting.
AV consultants help define those expectations, identifying where automation, remote control, and preconfigured workflows can streamline operations. Consultants and system integrators then design and deliver tools that produce consistent, high-quality results—easy to use and designed to minimize training and support.
User-friendly interfaces, repeatable workflows, and remote monitoring give AV teams the tools to manage studio-grade productions with solutions that are easy to use and deliver reliable, repeatable results.
Scaling Enterprise Video Without Overbuilding
A single control room might handle a CEO keynote one morning, a video podcast in the afternoon, and a multi-source panel the next day—supporting internal communications and branded video from one centralized interface. To manage a broad range of productions reliably, systems must be compact, integrated, and easy to maintain. Overbuilt or piecemeal setups create friction and make scaling harder.
The most effective solutions are built to work within existing infrastructure and support protocols like NDI, Dante, ST 2110.
Ross Video offers a modular platform that supports this approach:
> Ultrix combines routing and audio processing into one compact, rack-efficient platform.
> XPression - 2D & 3D graphics and animations for any live video format, in real time.
> PTZ and Furio robotics provide automated, silent tracking cameras that enable multi-camera setups without large crews.
> Carbonite delivers intuitive switching for live production control.
> DashBoard offers no-code, customizable user interfaces that let internal teams manage productions easily and give AV teams the flexibility to tailor control panels for different workflows.
> Inception ties everything together with tools for content planning, scripting, and production workflow coordination.
Together, these tools support lean, repeatable control rooms—built for the demands of modern enterprise video, whatever the production format.
Supporting Every Stage of the Project
Control rooms often span multiple environments and require coordination across teams, spaces, and timelines.
AV consultants work with Ross Video solutions architects to validate workflows that help move projects quickly from planning to proposal, streamline approvals, and reduce guesswork. System integrators rely on modular implementation guidance and factory-tested builds, along with real-time assistance to reduce risk, stay on schedule, and deliver clean installs with confidence.
Ross Video stays involved from early consultation through installation and beyond—providing 24/7 technical support and responsive engineering resources that keep projects moving and give clients confidence long after the system goes live.
Enhance Control Room Performance
Broadcast-quality corporate video is now the standard. AV consultants and system integrators who deliver scalable, operator-friendly systems are becoming trusted partners to the enterprise.
Ross Video provides the tools, project collaboration, and support to help you build them.
Talk to a Ross AV solutions expert to get started.
About Ross Video Everything You Need to Connect With Your Audience Every day, Ross powers live productions for billions of viewers. With the industry’s widest range of high-impact, high-efficiency solutions and services, Ross helps all manner of organizations create and share compelling content, from leading broadcasters to houses of worship, stadiums, corporations, education and governments. With approximately 1300 team members around the world and manufacturing facilities in Ontario and Austria and the most reliable service in the industry, we are here to turn your ideas, plans and strategies into reality.
