Welcome to February. January went out with a flurry of Pro AV news and the new month is coming at us with several big stories. In the words of LeBron James, this past Monday, there was not one, not two, but three Pro AV companies announcing acquisitions.
Audiotonix Acquires Three Audio Brands
The first sees Audiotonix acquiring DPA Microphones, Wisycom, and Austrian Audio. All three brands now join the growing Audiotonix brand portfolio of leading audio technology and solutions companies that includes Allen & Heath, Calrec, DiGiCo, DiGiGrid, Fourier Audio, Group One Limited, Harrison, JH Audio, KLANG:technologies, Slate Digital, Solid State Logic, sonible, and Sound Devices.
“With the development work we have been investing in with Sound Devices, it makes technological sense to add Wisycom to the team," explained James Gordon, CEO of Audiotonix. "The next logical step is to move closer to the performer with microphones, and DPA as a premium brand is the ultimate choice. Austrian Audio, with their decades of microphone and headset design experience, have immense potential and will help complement our existing and future portfolio. We always aim to work with brands that add value for our customers, and the future potential of this trio as part of Audiotonix is not hard to imagine."
Ricoh's Second Acquisition This Year
In its second acquisition in less than a month, SCN Top 50 systems integrator Ricoh was at it again. The company acquired ET Group, a Canadian workplace technology and collaboration integrator. This strategic acquisition by Ricoh Canada accelerates Ricoh’s expansion into high‑growth digital services, strengthens its position as a leading provider of end‑to‑end workplace experience solutions in Canada, and reinforces its global strategy to support an evolving workplace environment. If you missed it, get caught up with our coverage here.
VTG Rounds Out Busy Monday
Virtual Technologies Group also announced an acquisition, acquiring Whitlock Infrastructure Solutions, a software solutions and IT services firm specializing in IT operations management for enterprise organizations. The acquisition of Whitlock strengthens VTG’s commercial enterprise service capabilities and federal government services expertise. Check out our full story here.
People News
Ampetronic | Listen Technologies Names Mark Coombes VP of International Sales
Listen Technologies and Ampetronic have named Mark Coombes VP of international sales. Coombes is leading the brands’ international sales and business development efforts across Europe, Asia-Pacific, the Middle East, and Africa.
As a member of the Ampetronic | Listen Technologies executive management team, Coombes helps shape and execute the brands’ global expansion strategy. He also mentors and develops Ampetronic’s and Listen Technologies’ combined team of regional sales leaders. Coombes is an experienced sales leader in the Pro AV industry. He has a record of success achieving significant revenue growth and building high-performing teams and channel partnerships across several brands. During his career, he has lived in the Middle East, France, and the U.K. He brings unique cultural insight and an extensive network to his new role.
DMF Lighting Strengthens Marketing Leadership
DMF Lighting announced key marketing leadership updates designed to support continued portfolio expansion, channel engagement, and long-term growth across both indoor and outdoor lighting solutions.
As part of this strategic evolution, Stephen Roome has transitioned into the role of senior marketing manager, HK Luxury, DMF Lighting’s sister company focused on architectural outdoor and landscape lighting marketing manager, integrator channel, assuming responsibility for marketing strategy and execution supporting the company’s custom integration partners.
Roome has been with DMF Lighting since 2021, most recently serving as CI channel marketing manager. In that role, he played a central part in shaping DMF’s integrator-focused marketing efforts, including the launch of products, the expansion of DMF Luxury initiatives, oversight of DMF’s B2B strategy, and the development of content-driven programs designed to support integrators in the field.
In his new position, Roome is applying his expertise in B2B channel marketing and digital strategy to help accelerate HK Lighting’s growth in the exterior lighting market.
Lynn is focusing on programs, campaigns, and tools that align DMF’s product innovation with how integrators specify, sell, and deploy lighting solutions. Her responsibilities include driving data-informed marketing initiatives that support dealer engagement, demand generation, and long-term channel success.
Hewschott Transitions Daniel Lee to Group CEW
Hewshott, a global AV, IT, theater, and acoustics consultancy firm, has completed a global transition with current UK managing director, Daniel Lee, acquiring Hewshott and becoming the new Group CEO. Under his ownership, Hewshott will continue its 24-year legacy of independence, ethical conduct, and exceptional client experience. Founder and outgoing Group CEO Peter Hunt will continue as MD of Hewshott Australia, while maintaining his industry association roles.
The leadership transition has been strategically planned to foster stability, continuity, and create new opportunities. Building on the foundations instilled by Hunt from day one, Lee plans to evolve and amplify the company’s global capability to be unified, visible, and influential, all while staying true to the same core principles that define the Hewshott way.
L-Acoustics Appoints Olivier Maynard as Executive Director of Strategic Market Development
L-Acoustics has appointed Olivier Maynard as executive director of strategic market development and significantly expanded the recently established division’s capabilities to accelerate growth across key vertical markets worldwide. The new Strategic Market Development division regroups three core disciplines—Business Development, Creative Engagement, and Market Intelligence—working in close coordination with regional sales teams to drive demand and strengthen L-Acoustics’ position in both established and emerging markets. Maynard is also spearheading commercial innovation, developing new business models from concept to implementation throughout the organization. Joining the company’s Executive Committee, he works alongside the leadership team to integrate market development and new business models into the company’s long-term vision to connect humans through the best shared sound experiences.
Maynard brings extensive experience in strategic market development and business model innovation. He spent over a decade at Boston Consulting Group leading projects in go-to-market strategy, sales, and digital transformation for industrial companies before joining Groupe Beneteau, a global leader in recreational boating, as Director of Digital, New Business Models, and Transformation. In that role, he led the company’s digital strategy and served as Deputy CEO of Services, developing innovative financing and service models. At L-Acoustics, he applies this expertise to professionalize the division’s approach to vertical markets while exploring new business model opportunities that keep L-Acoustics at the forefront of industry innovation.
tvONE Appoints Amit Singh as Regional Sales Manager for India and the Middle East
tvONE expanded Amit Singh’s role to regional sales manager for India and the Middle East. With more than a decade of experience in the audiovisual industry, Singh brings extensive expertise in AV project design, brand development, and distribution management to the role. In his expanded role, he is responsible for leading sales strategies, strengthening partner relationships, and promoting tvONE’s brands and solutions throughout India and the Middle East.
A seasoned techno-commercial professional with a proven track record in the AV industry, over the past 10 years, Singh has successfully managed and developed business relationships, designed comprehensive AV solutions, and driven brand growth and market awareness. His background includes working with original equipment manufacturers Audio-Technica and Wyrestorm, where he gained deep insight into OEM strategy and channel development.
Partnerships and Company News
Introducing Diversified Digital
Diversified formally introduced Diversified Digital as ISE 2026 opened its doors—a dedicated Digital Experience practice built to design, deploy, and support enterprise-scale digital environments with holistic lifecycle management.
Diversified Digital brings together Diversified’s digital signage, immersive, and experiential AV capabilities, expanding its ability to help enterprise clients deliver experiences that are both engaging and operationally sound as digital experience networks become increasingly business-critical. While Diversified has delivered complex digital and immersive environments for decades, the launch of Diversified Digital represents a deliberate step forward formalizing a dedicated practice designed specifically for large-scale rollouts, governance, and lifecycle operations, regardless of whether the experience lives in a single flagship space or across hundreds or thousands of locations.
In a digital experience context, scale is not defined solely by the number of endpoints. For many organizations, scale also means the complexity, visibility, and performance expectations of a single environment—such as a stadium, museum, customer experience center, or public venue—where immersive and experiential AV must perform flawlessly under real-world pressure.
Diversified Digital is built to support both ends of that spectrum in high-impact, single-location immersive environments where reliability, content orchestration, and operational readiness matter as much as design, and large-scale enterprise rollouts where consistency, governance, and lifecycle management are critical across regions and business units.
Diversified Digital is technology-agnostic by design and built to support complex enterprise environments with predictable outcomes. Rather than focusing on isolated platforms or limited delivery models, the practice is structured to help clients manage digital experience as part of a broader, integrated enterprise ecosystem.
DTEN Names SFM Canadian Distributor
DTEN has appointed SFM as its Canadian distributor. This strategic partnership grants SFM distribution rights for DTEN's complete portfolio of collaborative communication solutions throughout Canada, opening significant new revenue opportunities for its Canadian channel partners.
The collaboration brings together SFM's extensive distribution network and industry expertise with DTEN's collaboration technology platform, providing Canadian audiovisual professionals, system integrators, and IT resellers with immediate access to one of the fastest-growing segments in enterprise technology. As organizations consolidate their hybrid work strategies, DTEN's purpose-built solutions address the demand for seamless, reliable collaboration tools.
HDBaseT Alliance To Mark 15 Years of Revolution
The HDBaseT Alliance is celebrating 15 years of HDBaseT technology and its enduring impact, which has continuously evolved to reshape how the industry designs, deploys, and experiences Professional AV. Attendees to ISE 2026 were invited to join the festivities in “An HDBaseT World.”
Since its founding by LG Electronics, Samsung Electronics, Sony Pictures Entertainment, and Valens Semiconductor, HDBaseT has delivered uncompressed, long-distance, plug-and-play connectivity over a single Category cable. HDBaseT boasts a world-wide ecosystem of manufacturers, certified installers and integrators operating across a variety of verticals including video conferencing, education, immersive experiences, home entertainment, live events, and digital signage.
At this year’s show, live demonstrations from Valens Semiconductor, the inventor of HDBaseT technology and co-founder of the HDBaseT Alliance, will showcase next-generation multi-media signal distribution solutions streamlining complex system architectures.
Neutrik Americas Appoints Sigma Component Design New Distributor
Neutrik Group Americas is growing its presence in Canada with the appointment of Sigma Component Design as its new manufacturer’s rep for the region. As an independent manufacturer’s representative serving the Canadian electronics industry, Sigma will represent the complete product portfolio of Neutrik Group brands and will provide sales support and customer service throughout the region.
Sigma Component Design is known for power, thermal, passive, and electromechanical components. From design to fulfilment, Sigma works with customers to provide complete design support from its world-class suppliers. Founded in 2002, Sigma has completed thousands of application designs and has a team of technical sales reps dedicated to serving the needs of the Canadian market.
NDI Expands Its Partnership with OBSBOT
NDI announced an expanded partnership with OBSBOT through a renewed licensing agreement that will see NDI integrated across OBSBOT’s entire product lineup as a native capability. NDI is now available free of charge on OBSBOT products, with no additional licensing required for end users. OBSBOT plans to significantly increase the number of products shipped with NDI built in, as more of its product line adopts native support.
OBSBOT’s products are widely used by creators, educators, and teams who want professional capabilities without enterprise-level complexity. Native NDI support allows those users to connect OBSBOT cameras directly into IP video workflows for streaming, remote production, and hybrid use, without adding extra hardware or licensing steps. This also highlights NDI’s interoperability, allowing OBSBOT cameras to work seamlessly with a wide range of software, switchers, and production platforms.
Pro AV Around the Globe
AudioControl has announced the appointment of Habitech as master distributor of the brand’s AV entertainment solutions in the United Kingdom. Habitech is currently the distributor for RTI in the U.K. Based in Hampshire, England, and founded in 2006, Habitech specializes in supplying a broad range of custom install products and services to technology integrators representing home entertainment, smart home control and lighting, networking, and more to end-users.
AVPro Global appointed Generation AV as its representation for the AVPro Edge and RTI brands in Asia. Founded in 2019 and based in Singapore, Generation AV offers decades of combined experience in the professional audio/video, control, and automation markets. In addition to strategic sales and business development, the Generation AV team delivers technical support and application engineering services to partners, integrators, and customers—assisting with product selection, system design, project support, and troubleshooting. Additionally, the company appointed LCAVI as their distributor of residential audio, video, and control solutions, representing the AudioControl, AVPro Edge, and RTI brands in France.
LEA Professional announces its partnership with distributor Televic Conference France, which will help expand LEA Professional’s commercial reach throughout Europe by providing better access to French customers. Televic Conference France will represent LEA's extensive technology catalog. Through this partnership, Televic Conference France will offer LEA Professional’s Network Connect series of professional amplifiers and companion Dante Connect series featuring Dante and AES67 connectivity. The comany also announced a newfound partnership with Dubai-based distributor Pro Lab Trading. The partnership will bring LEA to customers in the Middle East Region. Pro Lab Trading is the region’s one-stop shop for professional audio, lighting, staging, rigging, and special effects equipment and supplies.
Legrand | AV expanded its global partnership with TD SYNNEX. This enhanced collaboration reinforces a joint go-to-market strategy for Legrand | AV’s portfolio of industry-leading brands, including Chief, C2G, Da-Lite, Middle Atlantic, Luxul, and Vaddio. As part of this expanded agreement, TD SYNNEX Maverick, TD SYNNEX’s specialist AV, UC, and digital signage division, will now offer the full Legrand | AV brand portfolio across its entire European footprint.
PureLink announced a new strategic partnership with AVer Information Europe. The cooperation establishes a structured cable and signal management certification program for AVer systems, designed to improve installation reliability in enterprise, education, and public-sector environments. Through this partnership, PureLink’s portfolio of solutions for video conferencing, workspace connectivity, and USB-C–based signal management will be aligned and validated for use with AVer cameras, video matrices, AV hubs and USB-based collaboration systems.
RTI appointed Aquila Data Singapore as their distributor for commercial solutions in Singapore. Aquila Data Group was founded in 2001 and is based in Jakarta, Indonesia, with offices in Singapore and Malaysia. The company specializes in distribution of Unified Communication (UC) and Audio Visual (AV) devices, providing solutions such as video conferencing, audiovideo (AV), and smart technology integration. Additionally, Stars AV is its new distributor for RTI residential and commercial solutions in Spain and Portugal. Stars AV already represents AVPro Global brands AudioControl and AVPro Edge in the territory.
