Carl Jacobson Moves to PreSonus - AvNetwork.com

Carl Jacobson Moves to PreSonus

Author:
Publish date:

Carl Jacobson has joined PreSonus in the newly created position of director of business development and strategic marketing.

Image placeholder title



In this role, Jacobson will be responsible for forging strategic business relationships and driving co-marketing initiatives with key music and technology providers.

Previously, Carl has been vice president of marketing for Nimbit, a fan-commerce and promotion platform for musicians, and vice president of marketing for Cakewalk, providers of music software and hardware. In the 1990s, Carl worked for A&M and New World Records, and launched Soundsbig.com, an online radio broadcasting network.

Jacobson has been responsible for successful co-marketing campaigns featuring Intel, Microsoft, H-P, Dell, and many others in positioning their products for the music marketplace.

Jacobson is also a regular public speaker on music technology and music business with engagements including SXSW, CMJ Music Marathon, Belfast Music Week, ASCAP "I Create Music Expo," and NAMM. He has written or contributed to articles for ASCAP's Playback, Billboard, Hypebot, and Electronic Musician, among others.

Jacobson's start date with PreSonus in this new role will be July 2.

Related

PreSonus and Hyperactive Exhibit at Musikmesse

The Hyperactive booth at Frankfurt Musikmesse will feature PreSonus hosting a roster of artists demonstrating the newest products and technologies.   A sampling of the artists appearing at Stand B56 in Hall 5.1:   Wireless Mixing Now - with the PreSonus All-Stars, featuring: --- Justin Spence - PreSonus Product Spec

Image placeholder title

Michael MacDonald Joins ATK Audiotek as President

ATK Audiotek has welcomed Michael MacDonald to take over the duties as president and leadership of the company’s business development, sales and marketing programs, coincident with the retirement of outgoing president Michael Stahl.