CityCenter Digital Signage Unveiled at DSE

by David Keene

One of the most interesting things at the Digital Signage Expo a month from now–and not on the show floor– will be getting a look at the new $8 billion CityCenter. Specifically, all the digital signage and other technology in a project that is setting a lot of firsts.

The $8 billion CityCenter, a joint venture between MGM MIRAGE and Infinity World Development Corp, a subsidiary of Dubai World, is the largest single privately funded development in U.S. history. CityCenter is the first for any hotel, retail district or residential development in Las Vegas to receive U.S. Green Building Council’s LEED Gold certification. (At 18 million square feet, CityCenter is the first new construction project of its size in the world to receive LEED or any other environmental certification.

On a side note: The 4,000 plus room ARIA hotel features advanced guestroom technology, with the help of Control4 Corporation… this is CEDIA-side control panel technology, and while this is not digital signage, it’s a breakthrough, as in-room technology in hotels in this country has lagged behind for decades. Hopefully LEED Gold certification and Control4 user efficiency means more than just the old Vegas practice of the hotel shutting off your AC while you sleep. More to the digital signage point– the entire CityCenter should be a case study for energy-efficient displays.

Digital Signage Expo (DSE) will conduct an escorted 4-hour pre-show coach tour that will showcase live case study installations at the CityCenter and Hard Rock Café. The tour will take place on Tuesday, February 23rd. Developers, implementers and brand spokespeople will be on hand to answer questions and speak to the challenges they faced in concept, design and implementation, including digital signage control. Stops will feature Interactive reader boards; progressive Slots & Video animations that tie-in to progressive jackpot meters and table top displays; restaurant interactive Touch Screen Menus; interactive wayfinding through a 500,000-square-foot shopping center; video walls; and a huge multi-user, multi-touch interactive digital wall.

Tickets for the can be purchased as part of the registration process on line at for $195 on a space available basis. Digital Signage Expo, co-located with Interactive Technology Expo, The Out-of-Home Network Show, and Digital Content Show to run February 23-25, 2010 and will take place at the Las Vegas Convention Center in Las Vegas. For more information, visit

David Keene is a publishing executive and editorial leader with extensive business development and content marketing experience for top industry players on all sides of the media divide: publishers, brands, and service providers. Keene is the former content director of Digital Signage Magazine.