
Mark J. Pescatore
Mark J. Pescatore, Ph.D., has been the content director of Systems Contractor News since 2021. During his career, he's hosted and programmed two ongoing regional industry trade shows (including Future B2B's AV/IT Summit), produced and hosted podcasts and webinars focused on the professional video marketplace, taught more than a dozen college communication courses, co-authored the book Working with HDV, and co-edited two editions of The Guide to Digital Television.
Latest articles by Mark J. Pescatore

Executive Q&A: On Point and On Budget
By Mark J. Pescatore published
Bill Thrasher, COO for AV-Tech Media Solutions, offers advice on hybrid workspaces and the growing live event market.

Re-Sauce Readies Pro AV Companies for International Success
By Mark J. Pescatore published
CEO Gordon Dutch is focused on maximizing ROI and minimizing mistakes.

Executive Q&A: Content Creation for Everyone
By Mark J. Pescatore published
Carousel Digital Signage co-founder and CEO, JJ Parker, offers advice for better digital signage deployments.

Executive Q&A: Connectivity to the Core
By Mark J. Pescatore published
Key Digital's Mike Tsinberg reflects on 25 years of Key Digital and plans for the company's continued success.

InfoComm 2024: Time to Get Energized
By Mark J. Pescatore published
In an exclusive interview, AVIXA CEO David Labuskes talks expectations for next month's show and more.

Get Excited About These New PTZs in 2024
By Mark J. Pescatore published
NAB exhibitors delivered big results with smaller cameras and extensive features, including AI-based tracking.

The Nine 2024: Nicole Corbin
By Mark J. Pescatore published
A pivot in her vocational technical high school career eventually helped lead her to Pro AV.

The Nine 2024: Rob Voorhees
By Mark J. Pescatore published
He determination to be "always improving, never stale" is helping him build a successful Pro AV career and his own media presence.

NDI News: Ross Introduces Carbonite Code
By Mark J. Pescatore published
The software-based switcher was built specifically to support NDI productions.

Editorial: But Did You Ask Me If I Like KISS?
By Mark J. Pescatore published
Integrators are the experts, but they need to listen to customers and consider their preferences.

5 Sentiments from NAB Show 2024
By Mark J. Pescatore published
Three buildings in three days. SCN content director Mark J. Pescatore reflects on what caught his attention in Las Vegas.

NAB 2024: New Neoti dvLED Display Is Pantone Validated
By Mark J. Pescatore published
The UHD Pro XF+ is the first dvLED display to earn the designation.

Review: Saramonic Is Making Better Conversations
By Mark J. Pescatore published
The new Blink500B2+ wireless mic system adds quality audio to mobile devices.

'Retro' Review: Shure MV51
By Mark J. Pescatore published
The USB mic brings style and versatility to your videoconferencing.

Editorial: It's (Almost) All Good News for Digital Signage
By Mark J. Pescatore published
Digital menu boards are poised for big business opportunities, but what verticals have slowed down?

Executive Q&A: Something for Everyone
By Mark J. Pescatore published
ACT Entertainment SVP of marketing, Darius Seabaugh, explains the benefits of a multi-brand strategy.

Todd Haimes Theatre Upgrades Outdoor Displays with i5LED
By Mark J. Pescatore published
New marquees and more bring a fresh look to the recently rebranded Broadway theater.

Executive Q&A: Quality Is Under Control
By Mark J. Pescatore published
Wharfedale Pro's marketing manager, Peter Peck, says the company prioritizes hands-on manufacturing for customer satisfaction.

Executive Q&A: What's It Worth?
By Mark J. Pescatore published
RCI Custom CEO Doug Macuch explains the cost efficiencies of custom panels and more.

Editorial: Ballad of the Broken Signage
By Mark J. Pescatore published
Your digital menu board should be tempting customers, not confusing them.

Executive Q&A: The Big Picture
By Mark J. Pescatore published
RoomReady CEO Aaron McArdle keeps his company focused on large-scale meeting room deployments.

Executive Q&A: Sign of the Times
By Mark J. Pescatore published
Visix COO Trey Hicks shares the secrets of better digital signage deployments, as well as advances in room scheduling systems.

ISE 2024: 3 Trends That Will Extend to InfoComm 2024
By Mark J. Pescatore published
Look for repeat performances in these hot product areas.
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