
Mark J. Pescatore
Mark J. Pescatore, Ph.D., has been the content director of Systems Contractor News since 2021. During his career, he's hosted and programmed two ongoing regional industry trade shows (including Future B2B's AV/IT Summit), produced and hosted podcasts and webinars focused on the professional video marketplace, taught more than a dozen college communication courses, co-authored the book Working with HDV, and co-edited two editions of The Guide to Digital Television.
Latest articles by Mark J. Pescatore

Executive Q&A: Something for Everyone
By Mark J. Pescatore published
ACT Entertainment SVP of marketing, Darius Seabaugh, explains the benefits of a multi-brand strategy.

Todd Haimes Theatre Upgrades Outdoor Displays with i5LED
By Mark J. Pescatore published
New marquees and more bring a fresh look to the recently rebranded Broadway theater.

Executive Q&A: Quality Is Under Control
By Mark J. Pescatore published
Wharfedale Pro's marketing manager, Peter Peck, says the company prioritizes hands-on manufacturing for customer satisfaction.

Executive Q&A: What's It Worth?
By Mark J. Pescatore published
RCI Custom CEO Doug Macuch explains the cost efficiencies of custom panels and more.

Editorial: Ballad of the Broken Signage
By Mark J. Pescatore published
Your digital menu board should be tempting customers, not confusing them.

Executive Q&A: The Big Picture
By Mark J. Pescatore published
RoomReady CEO Aaron McArdle keeps his company focused on large-scale meeting room deployments.

Executive Q&A: Sign of the Times
By Mark J. Pescatore published
Visix COO Trey Hicks shares the secrets of better digital signage deployments, as well as advances in room scheduling systems.

ISE 2024: 3 Trends That Will Extend to InfoComm 2024
By Mark J. Pescatore published
Look for repeat performances in these hot product areas.

ISE 2024 Analysis: Big Show Focused on the Little Things
By Mark J. Pescatore published
The Barcelona-based exhibition celebrated its 20th year with a record-breaking showing, all without the Next Big Thing.

Editorial: Back to the Classroom
By Mark J. Pescatore published
A chance to be a guest lecturer at my alma mater? Sign me up!

Israeli Pro AV Companies Persevere in Wartime
By Mark J. Pescatore published
Day-to-day operations have changed since the Oct. 7 Hamas terrorist attack.

SCN Hybrid Review: ClearOne Wants You Ready to Chat
By Mark J. Pescatore published
The Chat 150 BT speakerphone has a large, stylish appearance with truly surprising noise cancellation capabilities.

SCN Hall of Fame 2024: David Ross
By Mark J. Pescatore published
He has steered the family business to success, but it may not have happened without a talk from Mom.

SCN Hall of Fame 2024
By Mark J. Pescatore published
Systems Contractor News welcomes eight inductees into its Hall of Fame.

SCN Hall of Fame 2024: Joseph D. Cornwall
By Mark J. Pescatore published
Since his days selling customers their first VCRs, education has always been his top sales technique.

Executive Q&A: Right on Track
By Mark J. Pescatore published
Telemetrics VP Michael A. Cuomo corrects robotic camera misconceptions.

SCN Stocking Stuffer: Hall Technologies WFH-KIT
By Mark J. Pescatore published
Deck the halls (read: your home office) with a webcam and speakerphone/dock.

SCN Stocking Stuffer: Atomos Zato Connect
By Mark J. Pescatore published
Speed up content creation affordably.

Executive Q&A: 50 Years of Sound
By Mark J. Pescatore published
SE Systems founder and owner Cliff Miller talks about the evolution of audio technologies and the secret to retaining talent.

Supply Chain Lessons Learned
By Mark J. Pescatore, Anthony Savona published
Integrators and manufacturers share how the pandemic-induced crisis has changed the Pro AV industry.

SCN Exclusive: New CEO Has Big Plans for Yamaha UC
By Mark J. Pescatore published
Sotaro Nishida said the company is developing new products and will remained focused on the corporate and education markets.

Executive Q&A: Innovation on Display
By Mark J. Pescatore published
Peerless-AV executive vice president Nick Belcore offers insights on kiosks, new mounting systems, and more.

Editorial: Celebrate Your Corporate Rituals
By Mark J. Pescatore published
They may seem silly on the surface, but rituals are taken very seriously.
A daily selection of features, industry news, and analysis for AV/IT professionals. Sign up below.
