Energy and Excitement On Display at InfoComm 2021

InfoComm 2021 promises to reinvigorate the AV industry
(Image credit: Future)

“I couldn’t be more excited,” said David Labuskes, CEO of AVIXA, about this year’s highly anticipated InfoComm in Orlando, FL.

After two and a half years of virtual engagements, InfoComm 2021 is back in person.

And it promises to be better than ever.

Exhibitors and attendees are eager to demo new gear, learn, share, and make new connections. It’s no stretch to say that InfoComm 2021—with AVIXA’s mission to enable exceptional AV and integrated experiences—will reinvigorate the entire industry.

Excitement and Joy

“The people who are coming to Orlando to experience InfoComm 2021 have made conscious efforts to come together,” Dave Labuskes said. “We will sense the excitement. We will learn about new opportunities, see innovations, reconnect with old friends, and hear a ton of news stories.”

Enhanced Programming

The full suite of AV/IT education, training, and certifications will be on offer. New products will be on display from exhibitors who have been investing heavily in research and development during a time when AV has proven its value in keeping companies running during the global pandemic.

AI-equipped AV, next-level AV-over-IP topographies, and platforms for hybrid environments are just a few leading trends at the show.

[ AVIXA Shares Details About InfoComm 2021 Virtual Experience ]

Context

To truly put AV in context, it’s critical to experience it in person.

“We’re going to be able to hear loudspeakers, see displays in person, test gear, and meet with engineers,” said Labuskes. “We will have richer conversations. When is last time you’ve been able to have 10, 20, 30, 40 conversations with human beings, face-to-face, without headsets on or without a small box with their name in the bottom right corner?”

To say that “adaptation” has been a theme during the pandemic is an understatement. Labuskes stressed the importance of gathering in person to learn how other AV pros have weathered the COVID storm.

“We’re going to hear about how people solved problems innovatively over the last two years,” he said.

Resilient Industry

While some market segments are vital and thriving, others are regaining momentum. Supply chain issues remain, but demand remains high. Labuskes is “absolutely confident” about the bright future of pro AV.

Reconnecting is a key part of the industry’s continued resilience.

“All of us have adapted, all of us have found new ways of working, all of us have learned new skills, but all of us miss being together,” he said.

[ Countdown to InfoComm 2021

Broader Ecosystem

AV stakeholders are flocking to Orlando to spark conversations with colleagues in allied fields. Designers, architects, events and facilities experts, and content creators have been making their way to InfoComm in higher numbers in recent years. “These are opportunities that just didn’t exist before,” Labuskes said.

Companies are exploring big questions: What will the workplace look like in 2022 and beyond? “This is uncharted territory,” he said. InfoComm will be the place to find crucial insights.

[ Planning Your In-Person InfoComm 2021 Experience ]

Celebrations

Virtual engagements—facilitated and supported by AVIXA members—kept the world turning during the pandemic. Still, there’s a reason why live events remain popular.

“There are some things that can only happen face-to-face,” Labuskes noted. “Almo is celebrating its 75th anniversary this year. There are networking events. Crestron will be celebrating the legacy of Fred Bargetzi. We will hear who won our Macky Barron Awards. The contributions of the AVIXA Award winners—these are things none of us want to miss celebrating.”

Add to that Tweet Ups, golf, dinner receptions, after parties, the AVIXA Women’s Council, the AVIXA Diversity Council, and the HETMA Banquet, and InfoComm 2021 will be filled with priceless opportunities.

[ Labuskes Reaffirms, InfoComm 2021 Will Go On

Peace of Mind

With comprehensive protocols in place, InfoComm exhibitors and attendees can be assured that AVIXA is taking health and safety seriously. Workers at the Orange County Convention Center will be vaccinated. Masks are mandated. The CLEAR Health Pass app allows for TSA Pre-Check expedited entry.

Download the InfoComm app, and check www.infocommshow.org/health-safety and cdc.gov to view the COVID data tracker and other germane details.

Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn