ADI Unifies Pro AV Portfolio Under ADI Global Distribution Brand

(Image credit: ADI)

ADI Global Distribution, a leading wholesale distributor of security, AV and low-voltage products, announced it will unify its Pro AV products distribution offering under the ADI Global Distribution brand. Following the integration of its newly acquired Shoreview Distribution business, ADI will integrate its Herman Pro AV business this spring. Herman Integration Services (HIS), the AV labor subcontracting services, will retain its brand and continue to serve as a value-added service available through ADI.

"We identified Pro AV as a growing category for ADI and our customers, and we continue to make significant investments to broaden our reach and strengthen our market position," said Cynthia Menna, vice president and general manager, Pro AV at ADI. "Unifying under one solid brand and providing a central source for our Pro AV products portfolio will make it easier for customers to leverage ADI's scale and resources to fuel new growth."

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Building upon ADI's strong global legacy of delivering value, the integration extends the company's full value proposition to all Pro AV customers across its North America business segment. With 115 branch locations and 10 strategically located distribution centers across the region, customers will benefit from the availability of more brands, more inventory, more services, and more support. Additionally, customers can browse and purchase anytime from ADI through its Digital Branch or ADI app. Whether shopping in a branch, online, or through the mobile app, customers can expect the same seamless omnichannel shopping experience at ADI. 

In addition to its product offering, ADI provides an array of support to help customers discover new opportunities and make installations easier and more efficient. HIS helps customers expand their AV capabilities and take on more projects by subcontracting AV labor. With HIS, customers have access to full-time technicians, AV engineering, programming, CAD services, and project management. Additional services available through ADI include systems design, IP programming, project registration, remote monitoring, cybersecurity, training, and more.

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"At ADI, we’re committed to building the foundation to support decades of Pro AV growth for our customers, and for our industry. This change represents the next step in our strategy to make ADI the indispensable Pro AV partner of choice," said Menna. 

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