Every year, the Pro AV marketplace eagerly awaits the release of SCN Top 50. Not because it's the definitive take on the state of the channel, but because it represents a touchpoint on how integrators may be faring in the current climate and, of course, who is leading the charge.
We all know self-reported data has its caveats—bragging rights are a key takeaway. But in a market with so little data about how companies are performing, some key insights can be gleaned from the list, particularly when taken in combination with other sources of data.
So, how does the Top 50 fit into the global context of AV integration? Are these 50 companies representative of the greater whole? And what insights can be taken from the top 50 and applied more broadly? Let's check the numbers.
Collecting Key Stats
As we’ll see, while there is an expected large firm and positivity bias to the data, the Top 50 still provides a useful take on the market. The first data point you might be tempted to focus on is total revenues and then use that to derive a growth rate for benchmarking. Doing so would suggest a declining market, since the total reported revenues dropped from $13.8 billion in 2024 to $9.1 billion in 2025, a 34% decline!
The problem is the revenues are an artifact of who is in the list, so they don’t truly reveal a usable growth rate. A different methodology is needed to get a clearer sense of growth. The total revenue number is at least an indication of the Top 50 market share, once we derive a market total (coming soon).
A weighted average derived from the growth rates of the listed companies provides a much better view of overall growth rates. It starts with calculating growth for each company and then weighing by their revenue contribution to the whole. This reveals a growth rate of about 8% from 2024 to 2025. This may somewhat reflect growth from consolidation or a positivity bias, but it's a signal that the market did fairly well this year. As we’ll see, it’s also consistent with other sources.
The next and perhaps best data is the average value of an installation. Here, we first calculate the average number of installations per company (2,164) and then use that to derive the average installation value from the total revenues. The result is an average value of $76,385.
This is skewed by the inclusion of some of the largest firms in the industry, but it is a fair representation of an installation. We’ll see how it compares to other sources later. For now, having an average installation cost can help with deriving a total value of the channel, if you are able to get the number of projects completed and a count of companies.
Keep It in Context
For context, we’ll start with AVIXA’s Industry Outlook and Trends Analysis (IOTA) to gauge the size and growth of the larger industry. The study draws a very large circle around the industry and includes some new and emerging adjacencies. It also includes estimates for projects completed by embedded AV professionals, so it doesn’t focus only on the work done by integrators.
While there is an expected large firm and positivity bias to the data, the Top 50 still provides a useful take on the market.
That said, it provides a usable sizing estimate and an indicator of growth. Specifically, AVIXA estimates that $332 billion in revenues were generated around the globe in 2025, growing at 3.5%. This means the 8% growth among the top 50 is very realistic, particularly given the greater growth reported in the IOTA for services provided by integrators.
It's also confirmed by AVIXA’s monthly business index, which shows slow but steady growth for solution providers. Digging into the IOTA, you could reasonably assume traditional AV integrators of the type listed in the Top 50 account for perhaps one third, or $110 billion. That's not an official estimate, but if it's true, the top 50 represents just under 10% of total channel revenues, which is reasonable given some concentration effects.
Project Platform Data
Now, let’s look at other sources. Project software platforms represent even more extensive samples of the work being done by integrators. Two of the most noted are Jetbuilt and D-Tools. Both have sizable integrator user bases who specified billions of dollars of commercial projects on them, with all the commensurate scoping details captured along the way.
Starting with D-Tools data, the average number of won projects went up significantly in 2025 (13.8%) and average commercial project value up slightly (3.8%). Combined, this results in an overall average growth of 18.1%. This is despite a lower average project size than shown in the Top 50, indicative of the more resimercial profile of the average dealer-user in the D-Tools community.
Jetbuilt data is next. Here, we see a dealer profile that more closely matches the Top 50. The average won project count increased even more substantially among the commercial integrators (16%), indicating volume increases. The average project value declined a bit and was also lower than the number in the Top 50, though less so.
The decline makes sense given a client base that is more likely to be hedging their bets in an environment of rising costs. Regardless, the math results in a 5.3% growth rate in average won revenues. Given that the data represents actual project work completed, it is free of any positivity bias and aligns well to the AVIXA data. Other biases like geographics may be at play here, but those align well with the Top 50.
The Big Finish
The last step of this journey is to use the data above in conjunction with an estimate of the number of integration firms to extrapolate a total market figure. Caretta Research is helpful here, as they have built out a sophisticated data stack and analytic process to help identify firms of certain types around the world.
Their research revealed an astounding 155,000 AV integration firms. This may come as a surprise to those who have their own databases and are used to figures closer to 15,000-20,000 globally. But given the small and cottage nature of AV around many parts of the world, we will take it as given. However, the large number means aligning to the right estimate for average project value, so average revenues will be an issue.
The fundamental problem for global roll-up is currency rates. All the data we've discussed is largely from U.S.-based companies, where project values are high. Similar projects in other parts of the world will have lower values when converted to U.S dollars. Thus, just using the averages from any of the sources above without modification would yield estimates for AV integration that would be in the realm of ridiculous.
To help this problem, we'll apply a discount rate of 10% as a starting point, and we'll apply this to the Jetbuilt data, since it's a realistic corollary to the Top 50. This results in a figure of $84 billion, which is not wildly different from the estimate using AVIXA’s IOTA.
Here's the thing—we can and should do better benchmarking the Pro AV industry. But we've at least determined a reasonable benchmark that puts the Top 50 into a larger market context and further supports an estimated 10% share.
