Q&A with Paul Harris, CEO, Aurora Multimedia.
Q: Why ISE?
PAUL HARRIS: ISE has proven—especially the past few years—to be a premier show not only for the region, but the world. It is a place companies are comfortable introducing new products. I like meeting people from all over the world and listening to a different perspective of how the products impact their country. In turn, we adapt to the needs.
Q: What is the most exciting trend you expect to see at the show?
PH: Anything in the Aurora booth. On a serious note, I expect more AV over IP and 4K60 4:4:4 bandwidth products across a variety of platforms. I would not be surprised to see more 8K displays as HDMI 2.1 becomes closer to reality. LED walls keep getting better, and I expect to see companies with higher pitch and better technologies to eliminate the seams. More 10G PoE ethernet switches and in more size variants. Finally, better software tools for the various technologies as they are becoming more important to the success and features of the installs.
Q: How will your solutions inspire integrators?
PH: Our products are the most advanced HDBaseT and AV over IP products. We will demonstrate and prove there is always a better way that does not have to follow what everyone else does in the industry. Our latest software tools will simplify installations by reducing the setup time greatly while delivering more powerful enterprise class capabilities. Even with the advanced capabilities we not only managed to keep it simple but made it mobile friendly too without the need for mobile apps.
Q: How will your solutions inspire tech managers?
PH: Aurora solutions solvesproblems, make installations simpler and more powerful, and deliver more for the money. We will demonstrate new and better ways for a variety of solutions and show Aurora does not follow everyone else—we lead by example of the most cutting edge technology.
To learn more, visit Aurora Multimedia at Stand 5-S85 at ISE 2019.