EYE, has announced its new Eye Tracking online tool.
EYE is providing a summary of global Eye Tracking study results via an online mechanism, now available on EYE’s website – www.eyecorp.com/tools/eyetracking
According to Eye, this study is the first of its kind in the Out-of-Home audience measurement research to capture and analyze real behavior, in real environments, using real-time respondents in the airport and campus environments. Built-in cameras on glasses recorded participants’ eye movement and field of vision simultaneously allowing unprecedented knowledge to see exactly what catches consumers’ attention and engagement.
Cassandra Thomas-Smith commented, “We are delighted to launch this interactive tool to offer ease and flexibility to clients and agencies when planning and developing their next campaign using Eye Tracking key engagement findings.”
A key element of this tool is seeing which combination of size, format and precinct provides maximum viewing engagement and which combination provides maximum frequency.
“With the information provided in the Eye Tracking online tool, users will be able to fine-tune their campaign to more strategically align with the advertisers communication objectives” Cassandra added.