The State of Displays 2026: Epson America
Chris Teguh, Product Manager at Epson America, shares insights on how to immerse audiences, collaborate across campuses via the cloud, use AI to drive targeted messaging and gather data, increase sustainability, and reduce total cost of ownership.
AVT Question: Please share insights on how to immerse audiences, collaborate across campuses via the cloud, use AI to drive targeted messaging and gather data, increase sustainability, and reduce total cost of ownership.
Thought Leader: Chris Teguh, Product Manager at Epson America
Technology plays a foundational role in creating engaging and immersive experiences, determining the clarity, accuracy, and impact of the presented content. Advances in color brightness, color accuracy, and resolution in today’s displays help ensure digital content appears vivid and true to life to capture attention and foster engagement. At the same time, smaller form factors, versatile throw ratios, and greater installation flexibility enable large, impactful visuals in spaces where they previously weren’t feasible. This opens new opportunities to transform unconventional environments into more immersive, memorable experiences that connect people more deeply to the content.
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Chris Teguh, Product Manager at Epson America
When selecting display technology, organizations can benefit from focusing on common operating standards, consistent user experiences, interoperability, and centralized management. Consistency can also extend to how content is created, distributed, and measured. Within a connected ecosystem, AI can help tailor messaging for different audiences and locations, while data provides insight into how content is performing.
Standardization also allows users to move seamlessly from room to room without learning new systems or workflows, while enabling consistent content sharing, hybrid collaboration, and centralized IT management across locations. Total cost of ownership should be evaluated across the entire lifecycle, not just purchase price. This means looking at installation, energy use, maintenance, training, replacement parts, and operational downtime.
Innovations across both projection and dvLED are improving efficiency to get the greatest long-term value from technology investments. Laser projection technology and filterless designs reduce maintenance, extend product life, and lower operating costs, while COB technology and common cathode designs in dvLED solutions help reduce power consumption and heat generation. Together, these advances give organizations more ways to create impactful experiences that support stronger communication, participation, and engagement.
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Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A storyteller at heart, Davis enjoys facilitating and engaging in deeper conversations about the complex topics shaping the evolving AV/IT industry. She develops and moderates AV/IT roundtables and co-hosts the AV/IT Summit. Davis explores the experiential ethos of the modern workplace and higher ed campus to provide insight into the drivers that will impact decisions. For more than 25 years, she has developed and delivered multiplatform content for AV/IT B2B and consumer B2C publications, associations, and companies. Recently, she has become obsessed with the role of AI in the workplace.