Crutchfield Plans Further Pro Audio Inroads

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Crutchfield plans to further expand its assortment of pro audio products, which it began offering in February, merchandising executive VP Rick Souder told TWICE.

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 Rick Souder is merchandising executive VP of Crutchfield.

“We launched the business in February after five months of preparation,” he said. “During that time, we lined up a strong assortment of the top brands, created a large amount of content, and trained a large group of pro audio sales and tech specialists,” he said.

Crutchfield is “pleased at the support we have received from a large number of vendors when they hear about our plans,” Souder continued.

To start, the retailer has focused on mid to higher-end brands, but “the brands we add in the near future will cover the full range of price points,” he said.

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