Wandering at InfoComm - AvNetwork.com

Wandering at InfoComm

Author:
Publish date:

For me, a large part of being a Systems Integrator is knowing the solutions that you have at your disposal. All the time, customers are looking for a unique audio/video “thing”. This could be a solution to a problem, an upgrade or something that sets them apart from their competition.

It’s my job to know what equipment or combination of equipment they need to make this “thing”. I don’t have to engineer their solution on the spot, but when I’m in a meeting and the customer says “I want to do X”, I feel the proper Systems Integrator response is to be able to reply with at least an initial idea of how to use technology to fulfill their need. “I’ve seen a solution like that and I’ll get back to you with a recommendation.”

Wandering around the Trade Show floor exposes you to products that you might not recommend to a customer for weeks, months or even years. I don’t need to dig deep into functionality or programming because 4 months from now I won’t remember any of that. I just need to know the solutions that exist and have enough basic information stored in my memory to perform a quick Google search and follow up with an e-mailed cut sheet.

So, I encourage you to spend time walking the fringes of the Trade Show floor, looking at products that you don’t necessarily need today. Don’t fall into the trap of only visiting vendors that you are already familiar with and don’t let a salesperson monopolize your time and only expose you to the products they want you to see. Your normal vendors will visit your office any time of the year, the Trade Show floor is full of companies that you will likely only see at Infocomm. Do a little wandering, talk to some different people, use your imagination and you will pick up the tools to be an invaluable resource to your customers in the future.

Jimi Gonzalez is manager of the Technology Group at ION Electric, LLC in Pompano Beach, FL.

Related

Day Two of InfoComm 2012

Well, Day 2 at Infocomm 2012 has streamed past us like a geek rolling through the trade show floor on a segway. Yeah I saw one rolling strong today, not sure if that makes him really amazing or really 2006 but after my 4 mile walk last night for dinner... maybe not such a bad idea. But back to the reason we’re all hanging out in Vegas, in this crazy heat: to get up close and personal with some really cool technology.

InfoComm '13 Review: Technology, the Verb

InfoComm '13... we were sad to see you end. The booth visits. The maelstrom of hashtags. Innumerable cups of coffee. M&Ms in lieu of lunch. It was a terrific show for AV Technology magazine. We honored two outstanding technology managers—one from Harvard, one from North Carolina State University—with $500 awards for industry training. We caught up with old friends and made new ones. We traded ideas with technology managers in AV and IT departments. We played skeeball (thanks, Vaddio!).

InfoComm Looks Forward: Five Trends Shaping the AV Industry

InfoComm, North America's largest audiovisual trade show for creative and technical professionals, welcomed more than 40,000 visitors and had nearly 1,000 exhibitors this year. With some of the latest technologies for display design, infrastructure, and audio at the show, the establishment challenged visitors to walk the floor and ask themselves "What Will You Create?" Here are some trends I noticed at the show that give a good idea of where the industry is headed.

Day One of InfoComm 2012

InfoComm 2012 has begun. Las Vegas is teeming with excitement, as some 30,000+ AV professionals fill the halls of the Las Vegas Convention Centre. As I arrived late tuesday night, I was not able explore the floor under construction but from my twitter feed alone, you know the exhibitors and attendees were ready to roll, excited for the floor to open.