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Trox + Tierney Rebrands as Bluum

Bluum Logo
(Image credit: Bluum)

Trox + Tierney, a leading North American education technology company, will continue to grow in the education markets under the new brand of Bluum. The higher calling of ensuring every student has access to a world-class education remains the company’s mission.  

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The April 2021 Trox and Tierney merger resulted in a technology solutions provider with a robust suite of technology products and services, AV design and integration, and professional development for educators. Many of Bluum’s 775 employees stem from education, providing first-hand experience and unrivaled knowledge to their former colleagues.

Bluum Erez Pikar

Bluum CEO Erez Pikar (Image credit: Bluum)

“Our company’s growth has occurred through mergers and acquisitions, as well as organically, more than tripling our revenue over the past three years,” Bluum CEO Erez Pikar said. “We are united under one aspirational brand and a vision of creating equity and access in education. All of our employees equally share in this identity, which aligns with our mission, objectives and pursuit of continued growth.”

Recently named to the top half of the 2021 Inc. 5000 List of “America’s Fastest-Growing Companies” and one of the “Top 10 Integrators” by Systems Contractor News, Bluum is rooted in the belief that education is the single most vital step toward a more positive and equitable tomorrow. The wonder of learning and the benevolence behind increasing student engagement heavily influenced Bluum’s new logo and design.

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“The inspiration for our brand name came from Bloom’s Taxonomy, a fundamental philosophy in every educator’s toolkit,” said Diane Mitchell, vice president of marketing and communications . “The act of ‘blooming’ signals a moment of transformation when the right set of people, resources and knowledge come together to create something greater than the sum of its parts. Technology is only the beginning. Our level of care and involvement with every customer sets us apart in making an impact on the user and the outcome.”

The announcement is the first step in a phased rebrand, which includes the launch of a new e-Commerce site this spring. While the Bluum brand will serve its education customers, the company also introduced the Bluum Technology brand to continue to develop its existing business and government customer base.

For more information on the new brand, visit bluum.com and bluumtech.com.

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.