Unlike the first two weeks of August, there was not a flood of acquisitions this week. That didn't mean there wasn't an abundance of new hires, promotions, strategic partnerships, and more company announcements you needed to know.
So, sit back and get caught up with this week's Pro AV Newsmakers.
PEOPLE MOVERS
Almo Pro AV Expands Leadership Team
Almo Pro AV expanded its leadership team with two internal promotions and one executive appointment. The leadership advancements include Jane Tran, VP of growth marketing; Liz Wheeler, director of business development; and James Salter, VP of vendor marketing.
Tran leads Almo Pro AV's marketing strategy to help attract new customers while strengthening existing relationships. Working closely with the company's sales and marketing teams, she oversees demand generation initiatives and digital marketing efforts that help manufacturer partners and customers drive growth. Tran brings nearly 20 years of experience building brands and helping technology organizations grow across multiple industries.
Wheeler leads a team of business development managers and helps shape the strategic direction of the company's business development organization. Working across multiple areas of the business, she collaborates with manufacturer partners, sales leadership and key stakeholders to strengthen relationships and expand opportunities throughout the channel. Recognized for her strategic insight and collaborative leadership, Wheeler has been a key contributor to Almo Pro AV's success for more than a decade and will play an important role in the continued evolution of the company's business development strategy.
Salter brings more than 20 years of experience in the Pro AV and technology industries. In this new role, Salter leads the company's vendor marketing group, working closely with manufacturer partners to strengthen strategic relationships. He is an accomplished marketing leader, having successfully led global teams and scalable programs that delivered measurable business results. Previously with Microsoft, AVer, and Canon, Salter brings deep expertise in partner marketing across Pro AV, cloud, cybersecurity, IoT, enterprise software and other emerging technologies.
Pieter Claes Joins AtlasIED
AtlasIED has appointed Pieter Claes as director of sales-EMEA. In this role, Claes assists with AtlasIED’s footprint expansion in EMEA by strengthening relationships with local customers, channel partners, and sales representatives across the region. He also collaborates with AtlasIED’s sales team, independent manufacturer representatives, and key channel partners to strengthen relationships, expand market opportunities, and drive growth across strategically targeted verticals.
Claes joins AtlasIED with more than 15 years of experience in professional AV sales and channel development. Most recently, he served as regional sales director at Biamp, where he worked closely with customers, partners, and integrators.
CODA Audio USA Adds to Technical Team
CODA Audio USA has added three new technical team members who will offer support in the areas of pre-sale support, system design, and commissioning. The new additions to the team will provide a strong support base of expertise and experience across the network.
New York City-based Brad Ward joins CODA Audio USA as a freelance design consultant, bringing vast experience as a sound designer and AV consultant. He specializes in the design and engineering of high performance sound systems for theatre, music, and immersive environments worldwide.
Ward is joined by Houston-based founder and CTO of MultiPoint Integrated Technologies, Michael Mordente, who has enjoyed 3-plus years in the professional audio space, including large scale stadium and arena touring, system design and install, consulting, training and R&D. Completing the trio is New Jersey-based Shil Patel, a systems design engineer specializing in large-scale professional audio and integrated AV systems for houses of worship, institutional, and commercial environments. The founder of system integrators Omni Technology,
Diversified Expands Global Services Strategy
Diversified has added a new Global Managed Services Practice, bringing together the company’s proven managed services capabilities into one organization. Rob Mello has joined Diversified as VP-global managed services to lead the new practice.
The practice will focus on three main priorities: delivering consistent quality at a global scale, creating long-term client value, and driving intelligent service operations. Mello brings more than two decades of experience building and scaling technology-enabled services for global organizations, including NTT DATA, Orange Business Services, and IBM. Across his career, he has created new practices, launched differentiated service offerings and led complex transformation initiatives that aligned technology, operations, and commercial strategy. A patent holder and author, Mello has a proven record of turning innovation into scalable capabilities and measurable business value.
Partnerships, Announcements, and More Company News
ADI Launches Inaugural Control4 NEXT Conference for Certified Technicians
ADI is launching its Control4 NEXT, a three-day education and training conference created for Control4 Certified Technicians. As part of ADI’s continued investment in the long-term success of the Control4 platform and its authorized dealer community, the event will provide attendees with advanced technical education, hands-on product training, and direct access to the teams shaping the future of Control4.
Scheduled for October 20-22 in San Antonio, TX, Control4 NEXT reflects ADI's continued commitment to innovation, technical excellence, and customer success. Designed to become an annual gathering for the Control4 professional community, the conference will bring together advanced training, direct collaboration with engineering and product teams, and advanced previews of future innovations across the Control4 platform.
More than a training event, Control4 NEXT is designed to strengthen connections across the Control4 ecosystem, giving integrators an opportunity to learn, collaborate, share best practices and explore new opportunities for business growth.
frame:work Becomes a Member-Based Organization
frame:work, the community for live pixel people that has been organizing conferences, meetups, and the New Talent List through countless volunteered hours since 2019, today announces the next step: a professional society for community, by community. The new framework.video website is live and membership is open.
“This is a genuinely exciting next chapter for frame:work," said SCN Hall of Famer and board member, Sarah Cox. "Membership is open, it's open at every stage of a career, and that part matters. Growth was never the number. It's whether people feel they belong here and can contribute and feel that what they know is worth sharing or help someone looking for advice. Everyone has something to teach and something to learn, and membership is how we make room for that support and growth across our pixel community.”
Humly Strengthens German Market Presence
Humly has strengthened its presence in Germany through a new distribution partnership with DELO Computer GmbH. The agreement expands access to Humly's workplace hardware and software ecosystem while providing customers and reseller partners across Germany with enhanced local product availability, technical expertise and responsive customer support.
As an official distribution partner, DELO Computer will help strengthen Humly's market visibility throughout Germany while ensuring products are readily available through local sales channels. The partnership also enables faster response times, localized technical support and stronger engagement with resellers and customers across one of Europe's largest workplace technology markets. Building on DELO Computer's established expertise in modern workplace technologies, the companies will work together to help organizations create more transparent, productive and people-centered work environments.
Syntegra Brings LEA Professional to Bulgaria
LEA Professional announced a partnership with Syntegra, a Sofia, Bulgaria-based commercial AV distributor. This partnership will connect the Bulgarian AV industry with LEA Professional’s extensive technology catalog.
With nearly 40 years of combined experience in the AV industry, the Syntegra team is perfectly positioned to assist LEA’s footprint expansion in Europe. Through this partnership, Syntegra will represent LEA Professional’s Network Connect series of professional amplifiers, as well as the companion Dante Connect series, which features Dante and AES67 connectivity.
SFM Named Master Distributor for DJI Enterprise in Canada
SFM was appointment master distributor with the civilian drones and aerial imaging technology company, DJI Enterprise. The agreement gives SFM direct access to distribute DJI Enterprise's complete portfolio—including drone platforms, payload and sensor accessories, docking and automation software, and enterprise data management tools.
SFM will be supported by DJI Enterprise with pre and post-sale technical guidance, deployment assistance, and training for its partner base. The solutions are aimed at organizations that need faster, safer, and more accurate ways to collect data, spanning fields such as public safety, geospatial, energy and utilities, and oil and gas.
Uniguest Renames Tripleplay, eStream and pCare under Hub Brand
Uniguest has renamed three of its flagship technology platforms as part of a strategic move to bring its core portfolio together under the Hub brand. Tripleplay is now Hub AV, eStream is now Hub Media, and pCare is now Hub IPS. The Tripleplay, eStream, and pCare brand names will be retired, with the platforms moving forward as Hub AV, Hub Media and Hub IPS respectively. Together with the existing Hub Digital Engagement Platform, the renamed solutions create a unified family of Hub platforms spanning Uniguest’s key markets and applications.
The move follows the successful relaunch of Otrum as Hub at ISE 2025 and represents the next stage in Uniguest’s strategy to create a clearer and more cohesive identity across its technology portfolio. While the names are changing, the underlying platforms are not. Customers will continue to use the same technology, supported by the same teams, expertise and product roadmaps.
Under the new naming structure:
- Hub AV, formerly Tripleplay, provides IPTV, digital signage and video distribution technology for enterprise, hospitality, sports, corporate and other professional environments.
- Hub Media, formerly eStream, provides media management, enterprise video and content delivery capabilities.
- Hub IPS, formerly pCare, delivers interactive patient experiences for healthcare providers.
- Hub, Uniguest’s Digital Engagement Platform, provides a unified platform for managing and delivering digital experiences across hospitality and other environments.
