How Vari-Lite and Strand Shine New Light on Dallas' AT&T Performing Arts Center

Vari-Lite, Strand
(Image credit: Vari-Lite)

The magnificent AT&T Performing Arts Center in Dallas has invested in Vari-Lite and Strand luminaires from Signify, a world leader in lighting, in five of its world-class main show spaces to transform its lighting and reduce power consumption.

The $360 million multi-venue center upgraded its fixtures with more than 200 Vari-Lite and Strand products to reflect its status as one of America’s foremost cultural institutions.

At the heart of the complex is the Margot and Bill Winspear Opera House—called ‘America’s finest’ by Opera magazine—which is home to the principle 2,200-seater Margaret McDermott Performance Hall. This huge space is now lit by 32 Vari-Lite VL2600 PROFILE, 40 VL800 EVENTWASH and 24 Strand Leko LED Profile Full Color luminaires, supplied by Houston-based Bell & McCoy.

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“I have been involved with the AT&T Performing Arts Center since 2011 and their lighting team had previously purchased Vari-Lite fixtures from us, including the SL BAR 660,” said Bell & McCoy’s Mandy Stockhausen. “This time round, they were looking to expand what I like to call ‘Vari-Lite quality’ throughout the Center, and we were able to offer them a complete range of LED fixtures that out-perform their previous lighting package. The VL800 EVENTWASH blew them away with its powerful brightness, rich color ranges, Vari-Lite quality movement, size, and price point.”

Lee Terry is head electrician at the center, focusing on the opera house’s McDermott Performance Hall. “Our gear was outdated, and we needed to take a big leap in technology to be current," Terry explained. "In addition to that, we wanted a more homogenous inventory that we could share and care for more easily. We needed new lighting equipment that had the capabilities to light every kind of show, allow us to easily maintain the equipment, and not have a dozen different fixtures.”

Terry highlighted that the Hall hosts a wide variety of productions, ranging from local community groups right up to The Dallas Opera, with Broadway tours, regional theater, and stand-up comics in-between. This is just one of the reasons he says he’s happy to now be working with the VL800 EVENTWASH in the space.

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“The VL800s have become my favorite fixture,” he said. “My designs are bold and saturated with color, and that's what this fixture does best. It's fast, has a great zoom range and, speaking as the house electrician, I love the low power consumption. I always need more back light on stage to compete with 20k projectors and video walls, and for some events I have to cover 15,000 square feet of space with light. I can now do that easily with the VL800s.”

Although the Hall is used for many different productions and events, The Dallas Opera is in situ for much of the year, and there are regular ballet and modern dance performances. To ensure that the right Profile fixture was chosen to complement The Dallas Opera, Terry invited its lighting director for a consultation.

“The Vari-Lite VL2600 PROFILE is the only light that won her over,” said Terry. “In the demo it was bright enough, quiet enough, had good CTO correction, good gobos, and shutters that could go full swipe. Finally, we had found a light that could work for theatrical events as well as rock 'n' roll."

The Strand Leko LED Profile luminaires are mainly rigged in the Hall’s balcony rail to light its impressive proscenium arch. “I enjoy the flexibility they've added to the space,” said Terry. “It’s nice to have one more tool in the tool bag for lighting the space and we’ve already used them on a number of operas, as well as rock 'n' roll concerts and dance events. With all these new lighting options we can operate more cost effectively and jump from show to show without missing a beat.”

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The Dee and Charles Wyly Theatre is also within the main AT&T PAC complex and is widely considered one of the most versatile theatrical performing spaces in the world. Its Potter Rose Performance Hall can be shaped into various configurations, including thrust, proscenium, or flat floor. In here, further Vari-Lite VL2600 PROFILE and Strand Leko LED Profile Full Color luminaires are installed. The smaller Hamon Hall 200-seater venue in the opera house is mainly lit by VL800 EVENTWASH luminaires, as is the studio venue.

Over in the Strauss Square outdoor space VL800 EVENTWASH luminaires are complemented by 10 VL5LED WASH fixtures.

“We are happy to say that we have built a great relationship between Bell & McCoy, AT&T PAC and Vari-Lite and Strand,” said Stockhausen. “We are involved in training all the technicians to service and operate their new luminaires and we will always work tirelessly to support them in any way we can. The whole process has been fun and exciting.”

“I would say we have a lot more flexibility now,” added Amanda West, director of production at AT&T PAC. “One rig with this variety of instruments can get us through a variety of styles of shows without rehanging or making modifications in between. For one example, in a backlight system where we used to have conventional pars, the VL800s open up color changing and moving heads options we never had before. Lee Terry is designing quite the spectacle for productions, and for me, the color and intensity is the most dramatic difference. It looks like a different stage when everything’s on. For AT&T PAC it means we will have reliable equipment that meets our artists’ expectations for years to come."

The AVNetwork staff are storytellers focused on the professional audiovisual and technology industry. Their mission is to keep readers up-to-date on the latest AV/IT industry and product news, emerging trends, and inspiring installations.