UPDATED: 7 AV Companies Playing a Role in the Big Games

By Cindy Davis
( AV Network, AVTechnology )
last updated

From immersive lighting at Super Bowl LVI to 2300+ microphones, broadcast intercom systems and production equipment supporting the XXIV Olympics, these AV companies go big.

Sports tech
(Image credit: Getty Images)

Without innovative AV equipment and the staff to make the magic happen, sporting events would only be viewed by live audiences—and the rest of us would miss out. 

Here are five AV companies making sure we're able to engage. 

Sony Plays a Supporting Role in 2022 Olympic Winter Games NBC Sports has selected Sony Electronics to provide broadcast and production equipment for its coverage of the XXIV Olympics from Beijing, and is utilizing Sony’s Professional Services Group at the NBC Sports headquarters in Stamford, Conn.

Inside Scoop on Snoop Dogg's Gold-Plated Microphone During Super Bowl LVI Halftime Show We've got the inside scoop on the microphones that delivered the sounds of Super Bowl LVI weekend: From Budweiser’s Music Fest, to the National Anthem to the referee mics, to Snoop Dogg, and more

Samsung Reveals The Infinity Screen at L.A.’s SoFi Stadium Built for the future and positioned 122 feet above the playing field, The Infinity Screen by Samsung has the largest LED content playback system ever deployed. SoFi Stadium in Los Angeles hosted Super Bowl LVI.

PixMob Wireless Lighting Scores Big with Immersive Experience at Super Bowl LVI PixMob provided 70,000, NOVA-powered LED laminates to all live audience members at SoFi Stadium in Los Angeles during the Super Bowl LVI Halftime Show. The Montreal-based company is known for creating immersive experiences specializing in wearable technology, wireless lighting, and crowd activation. 

NBC Sports Selects Planar Display Technology for its Production of Olympic Winter Games NBC Sports has selected Planar to provide fine pitch LED video wall display technology for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2–20, 2022

TVU Networks Expands Customer Support for Beijing Olympics TVU Networks is offering expanded customer support and new solutions for the Beijing Winter Olympics. 

Beijing’s Winter Sports Spectacular is Broadcast with over 2,300 Audio-Technica Microphones Audio-Technica is once more supporting the host broadcaster of China’s most significant live sporting event this winter with an exceptional number of microphones, headphones and associated accessories. 

Cindy Davis
Cindy Davis
Brand and content director of AV Technology

Cindy Davis is the brand and content director of AV Technology (AVT). She was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. Davis moderates several monthly AV/IT roundtables and enjoys facilitating and engaging in deeper conversations about the complex topics shaping the ever-evolving AV/IT industry. She explores the ethos of collaboration, hybrid workplaces, experiential spaces, and artificial intelligence to share with readers. Previously, she developed the TechDecisions brand of content sites for EH Publishing, named one of the “10 Great Business Media Websites” by B2B Media Business magazine. For more than 25 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners and sampling local IPAs. Connect with her on LinkedIn.