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UPDATED: 7 AV Companies Playing a Role in the Big Games

Sports tech
(Image credit: Getty Images)

Without innovative AV equipment and the staff to make the magic happen, sporting events would only be viewed by live audiences—and the rest of us would miss out. 

Here are five AV companies making sure we're able to engage. 

Sony Plays a Supporting Role in 2022 Olympic Winter Games (opens in new tab) NBC Sports has selected Sony Electronics to provide broadcast and production equipment for its coverage of the XXIV Olympics from Beijing, and is utilizing Sony’s Professional Services Group at the NBC Sports headquarters in Stamford, Conn.

Inside Scoop on Snoop Dogg's Gold-Plated Microphone During Super Bowl LVI Halftime Show (opens in new tab) We've got the inside scoop on the microphones that delivered the sounds of Super Bowl LVI weekend: From Budweiser’s Music Fest, to the National Anthem to the referee mics, to Snoop Dogg, and more

Samsung Reveals The Infinity Screen at L.A.’s SoFi Stadium (opens in new tab) Built for the future and positioned 122 feet above the playing field, The Infinity Screen by Samsung has the largest LED content playback system ever deployed. SoFi Stadium in Los Angeles hosted Super Bowl LVI.

PixMob Wireless Lighting Scores Big with Immersive Experience at Super Bowl LVI (opens in new tab) PixMob provided 70,000, NOVA-powered LED laminates to all live audience members at SoFi Stadium in Los Angeles during the Super Bowl LVI Halftime Show. The Montreal-based company is known for creating immersive experiences specializing in wearable technology, wireless lighting, and crowd activation. 

NBC Sports Selects Planar Display Technology for its Production of Olympic Winter Games (opens in new tab) NBC Sports has selected Planar to provide fine pitch LED video wall display technology for its production of the XXIV Olympic Winter Games, from Beijing, China, February 2–20, 2022

TVU Networks Expands Customer Support for Beijing Olympics (opens in new tab) TVU Networks is offering expanded customer support and new solutions for the Beijing Winter Olympics. 

Beijing’s Winter Sports Spectacular is Broadcast with over 2,300 Audio-Technica Microphones (opens in new tab) Audio-Technica is once more supporting the host broadcaster of China’s most significant live sporting event this winter with an exceptional number of microphones, headphones and associated accessories. 

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.