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#ISE2022 Tales from the Twitterverse

ISE 2022
(Image credit: Future)

During the past two-plus years, exponentially more in-person trade shows were canceled than were hosted. The world and our AV industry have been on a roller coaster ride of on-again-off-again, on-again masking mandates due to COVID variants.

Last October, InfoComm 2021 was the first of our industry events to brave the waters and hold an in-person event. It was a great success by most accounts, albeit significantly smaller. We were clamoring for the chance to connect in person again, and for those who attended, it was the first step towards getting back to the AV life we love. The common refrain at the show's close was, "see you at ISE."

When the edict came down that because of another COVID surge, Integrated Systems Europe would be moving from its traditional February slot to May. The collective sigh was palpable. Was this the death knell for our industry shows?

ISE 2022

At the press event the morning of the opening of the show, Integrated Systems Event's managing director, Mike Blackman (right), shared highlights of what to expect during the next few days.  (Image credit: Future)

A Groundswell of Hope

There was a groundswell of hope leading up to the debut of ISE at the Fira de Barcelona, Gran Vía, from May 13, 2022. At the press event the morning of the show, Integrated Systems Event's managing director, Mike Blackman, shared early registration numbers which surpassed what most expected. The excitement was building. 

ISE 2022

Samantha Ward, @SamWildwoodPR (opens in new tab) Kicking off with an inspiring projection mapping visual treat @Fira_Barcelona (opens in new tab) Montjuic tonight. A beautiful opening @GFlaix (opens in new tab) to a much anticipated week for #avtweeps (opens in new tab) #ISE2022 (opens in new tab) (Image credit: Future)

Attendees waiting for the show to open packed the lobby as dense as any other year. Making my way from one booth appointment to the next felt as crowded as the last ISE in Amsterdam, with one marked difference—the Fira de Barcelona, Gran Vía was easy to navigate. 

On May 13, the official final numbers were released: 834 exhibitors in 48,000 square meters of show floor across six technology zones, with 43,691 unique attendees from 151 countries, making 90,372 visits to the show floor.

The In-person Factor

The reason for attending industry trade shows is to kick the tires of new products and technologies announced. Many of us hadn't seen some of the new products announced during the past 18 months. But there's no denying that the people really make shows worth attending. Whether it's meeting someone for the first time that you've only corresponded with via email, reconnecting with old friends, or meeting new ones, nothing can replace the dynamic of an in-person show.

Following are only some of the highlights that tell the story of #ISE2022 (opens in new tab) through the tweets of the #avtweeps (opens in new tab) community.

ISE 2022

@cindydavis_avit (opens in new tab) Setup day @Audinate (opens in new tab) and @EpsonAmerica (opens in new tab) (Image credit: Future)

ISE 2022

We work hard on the #ISE2022 show floor, but then there’s the sunset over Barcelona… #SCNmag (opens in new tab) (SCN's content director, Mark Pescatore). (Image credit: Future)

ISE 2022

@mokinagarcia (opens in new tab) Today is the day! Welcome #ISE22 @Fira_Barcelona (opens in new tab) @Barcelona_BCB (opens in new tab) (Image credit: Future)

ISE 2022

@WildwoodPR (opens in new tab) did an outstanding job helping the press navigate ISE. The show floor was packed.  (Image credit: Future)

ISE 2022

This ISE was as much about learning about the new products and technologies shown as it was reconnecting with #awtweeps. @cindydavis_avit (opens in new tab) @AVTechnologyMag (opens in new tab)  @SCNmag (opens in new tab) @coryschaeffer (opens in new tab) @GinaSans (opens in new tab)  @josiahway (opens in new tab)  @tdalbright (opens in new tab) @ellis_owen (opens in new tab) @joelloyd (opens in new tab) @NJDavidD (opens in new tab) and the throngs that got together at the @PeerlessAV party! (Image credit: Future)

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SCN's content director (left), Not sure if there’s a competition for most crowded booth at #ISE2022 (opens in new tab), but @SamsungBizLED (opens in new tab) is definitely in the running. Be sure to get a look at the new models of The Wall LED displays. #SCNmag (opens in new tab)  (Image credit: Future)

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@Jabra_US (opens in new tab) Dynamic Composition autonomously creates equitable segmented view with Panacast 50 #Collaboration #hybrid (Image credit: Future)

ISE 2022

You never know who you’re going to see at #ISE2022. Here’s Omer Brookstein, one of #TheNine. Read more about him at http://avnetwork.com (opens in new tab). (Image credit: Future)

ISE 2022

@Kev_McLoughlin (opens in new tab)  @AVIXAWomen (opens in new tab) panel with superstars of AV @gregjeffreys (opens in new tab) @cab4dj (opens in new tab) @SarahAVIXA (opens in new tab) @WomenInLive (opens in new tab), Malle Kaas and more, sponsored once again by @ShureUK (opens in new tab) @AVIXA (opens in new tab) @PeerlessAV (Image credit: Future)

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@KramerElec (opens in new tab) So excited to be part of ISE showcasing our new brand and an ecosystem of AVoIP solutions and audio-visual breakthroughs that connect the physical and digital worlds (Image credit: Future)

ISE 2022

@Barco (opens in new tab) Have you seen our floating diamond yet? Created together with @DirtyMonitor, the diamond #projectionmapping shines as an example of how content and technology can complement each other in delivering an amazing visual experience (Image credit: Future)

ISE 2022

@gaby_rand (opens in new tab) AVIXA Diversity Council panel  (Image credit: Future)

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@NETGEAR (opens in new tab) ⁦⁦Laurent Masia demonstrated ⁦⁩ new compact series of switchers. (Image credit: Future)

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@shure⁦⁩ (opens in new tab) demo n Microflex And Stem Ecosystems #ISE2022 - seeing MXA920 for first time - rapid deployment, tracking, MS certification, & improved audio. (Image credit: Future)

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spectacular #immersiveArt experience-wind down the show with a zen-like experience located at end of the ⁦⁩ near Halls 6/7. 20-plus ⁦⁩ projectors @Fira_Barcelona (opens in new tab) @Barco  Companies that contributed to a great immersive experience: @Barco (opens in new tab) @AdamsonSystems (opens in new tab) @LANG_AG (opens in new tab) @AVDrop (opens in new tab) @AVStumpfl (opens in new tab) @middleatlantic (opens in new tab) (Image credit: Future)

See You Next Year!

ISE 2022

@ISE_Mike (opens in new tab) The City of Barcelona really got behind and supported ISE. Thank you Barcelona for a wonderful welcome. See you again next year 31 January to 3 February 2023. (Image credit: Future)

Cindy Davis is the brand and content director of AV Technology. Davis enjoys exploring the ethos of experiential spaces as well as diving deep into the complex topics that shape the AV/IT industry. In 2012, the TechDecisions brand of content sites she developed for EH Publishing was named one of “10 Great Business Media Websites” by B2B Media Business magazine. For more than 20 years, Davis has developed and delivered multiplatform content for AV/IT B2B and consumer electronics B2C publications, associations, and companies. From 2000 to 2008, Davis was the publisher and editor-in-chief of Electronic House. From 2009 to present, as the principal of CustomMedia.Co, Davis developed content plans and delivered content for associations such as IEEE Standards Association and AVIXA, content marketing for Future Plc, and numerous AV/IT companies. Davis was a critical member of the AVT editorial team when the title won the “Best Media Brand” laurel in the 2018 SIIA Jesse H. Neal Awards. A lifelong New Englander, Davis makes time for coastal hikes with her husband, Gary, and their Vizsla rescue, Dixie, sailing on one of Gloucester’s great schooners, and sampling local IPAs.