Hands On With the Samsung SUR40 - AvNetwork.com

Hands On With the Samsung SUR40

Publish date:
Image placeholder title

At an intimate event at Microsoft’s Experience Center in mid-town New York, a select handful of integrators and dealers gathered yesterday to learn about one of the most promising pieces of technology to be released this year—the Samsung SUR40. The third stop in Almo Professional A/V’s five-city SUR40 road show, the workshop offered the opportunity to not only get one-on-one time with the much buzzed about display and some of the minds behind it, but also get the in-depth training required to sell, specify, and deploy the SUR40.

“This product is designed to fix problems and create experiences,” said Apryl Griswold, business development manager at Almo. “This roadshow is a chance for dealers and integrators to understand how the SUR40 can work into their overall strategy, and get a business case overview of how it can lead to genuine growth.”

A joint collaboration between Microsoft and Samsung, the SUR40 is, as the name implies, a 40-inch HD interactive touch display featuring Microsoft PixelSense. While it can be wall mounted, the real selling point is the tabletop experience it provides—and the fact that it can recognize 50 individual points of touch. The SUR40 is multi-touch, multi-user and equipped with physical object recognition. Several users can interact with it at once, which, according to Samsung, will completely change the way people communicate with one another.

Once you have the chance to use one, that statement seems far less hyperbolic.

The SUR40 is set apart by the powerful apps it can run. Custom apps can—and should—be built. One of the companies that has been leading this field is After-Mouse, a touch screen and motion recognition application developer, whose eastern sales director, Tom Bannon, was on hand to answer questions and show off the SUR40’s capabilities. The portfolio of use cases he presented were as diverse as they were innovative. Whether it was retail, hospitality, healthcare, government, education, entertainment, and even financial services, in almost every vertical imaginable SUR40 had something to bring to the table (no pun intended).

Almo has the SUR40 in stock, available, and shipping now. If you’re eager to get up close and personal with this product, the next stops on Almo’s SUR40 road show will be Reston, VA on November 1, and Dallas, TX on November 13. To register for an event, go to almoproav.com/samsungSUR40.


Image placeholder title

Hands-On with Content Creation at Almo’s E4 New York

Four times a year, Almo Professional AV Division creates an opportunity for industry professionals to meet in person to get training on the latest products, and face time with companies within Almo’s circuit. Almo’s New York stop, held on October 8, brought a hands-on environment to the area’s professionals, with training sessions, demos, a show floor, and lectures.

A Hands-On Perspective of Teaching MOOCs

Some higher-ed technology managers are skeptical about massive, open, online courses (MOOCs) as an opportunity to drive revenue and educate students. But for now, one thing is clear: Enough faculty are teaching MOOCs that tech managers need to support them.

Image placeholder title

The Big 4K Question Mark

Just like almost everyone who attended InfoComm 2013, I left the show with a bunch of questions about 4K. I was caught off guard by the number of 4K displays and distribution technologies populating the show floor, but the real head-scratcher came after my visit to the Alcorn McBride booth. The company was showing off its truly spectacular Carbon 4K 60fps video player.

The Battle of the Tech Giants–the (Invisible) Hand of Markets

 There is something missing in all the press analysis of these clashes of the giants. Beyond the Apple vs. Samsung headlines, there is the continuing story of major Japanese companies Sony and Sharp struggling to regain some of their mojo in the face of the both the Apple juggernaut and the rise of Korean giants LG and Samsung.   

Stampede Celebrates Anniversary at 2012 Vendor Summit

When you're a teenager, the 15th birthday is excruciating-just one long year to go before you can finally get behind that wheel. When you're a married couple, the 15th is an important anniversary, but it's no milestone. You're not precious metal material until you hit the big 25. But when you're North America's largest value-added pro AV distributor, leading the pack after 15 years of business is something to trumpet.