d3 Shines at Lumiere London - AvNetwork.com

d3 Shines at Lumiere London

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Lumiere London lit up the winter streets of the capital with an installation of 30 illuminated artworks by a contingent of international artists. Two of the installations, at Oxford Circus and on the BAFTA façade, featured d3 Technologies' creative solutions deployed by QED Productions.

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Produced by Artichoke, Lumiere London was the biggest light festival ever held in the city. An estimated one million people came to the free outdoor event. Working with a large team headed by Unusual Services, QED Productions provided all the video projection equipment and services for the installations.

QED opted to use d3 4x4pro media servers for Janet Echelman's stunning fiber sculpture entitled, "1.8." Soaring 180 feet above the ground between buildings at bustling Oxford Circus, the sculpture takes its name from the amount of time - 1.8 millionths of a second - by which the day was shortened when the devastating Japanese earthquake and tsunami hit in 2011. The artwork was inspired by data sets of the tsunami wave heights and represents the interconnectedness of all elements. It came to life over Oxford Circus when the public, using smartphones, interactively chose the colors and patterns of projected light.

QED assembled sixteen 20,000-lumen Christie projectors and a control system comprising of two d3 4x4pro media servers, a Lightware 32x32 DVI matrix switcher, four QED 16-channel fiber distribution systems and two remotely-controlled Sony fiber-optic camera channels, programmed and operated throughout the week by Teesside based company ArtAV.

"This was such a high-profile event that we simply had to provide the very best media server," says Paul Wigfield, director of QED Productions. "We chose d3 4x4pros because they not only provided the requisite number of outputs, the best performance and the greatest flexibility on site but also because they enabled us to previsualize the project and work out how to deliver the highest amount of brightness and pixels."

Wigfield believes that d3's previsualization and ability to plan projector placement "is the most advanced" of any comparable products and systems. "d3 does it all better than anything else. We were able to bounce ideas off ArtAV in order to plan the best projector configurations and lens choices," he explains.

QED chose six Christie 10,000-lumen projectors and d3's 4U v.2.5 server system for "195 Piccadilly," the installation by creative studio NOVAK. The large-scale projection mapping on the façade of the BAFTA (the British Academy of Film & Television Arts) headquarters explored different genres of film and TV using their photography archive. The animation's aesthetic referenced the building's origins as the home of the Royal Society of Watercolour Painters.

d3's 4U v.2.5 server played back the content and allowed QED to previs projector positions and check that two tall lamp posts, which might have blocked projector beams, would be avoided.

Lumiere London was "a fluid art form that was affected by many environmental variations, so we knew d3's real time adjustment and control features were always going to be very useful indeed," notes Wigfield. "The systems were an absolute breeze to use and performed perfectly."


d3 server provider - QED Productions (www.qed-productions.com)

Projection & Distribution - QED Productions (www.qed-productions.com)

d3 programming/operation - ArtAV (artav.co.uk)

Rigging - Unusual Services (www.unusual.co.uk)

About d3

d3 is the world's first fully integrated visual production system for video professionals, combining a real-time 3D stage visualizer, timeline, video playback engine and projection mapping tools into one product. d3's unique integrated workflow assists the designer at all stages of the project, from pitch through development to final delivery. For more information visit www.d3technologies.com.


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