Digital Signage Expo(DSE),the world’s largest international trade show and educational conference dedicated to digital displays, interactive technology and digital communications networks, announced today that Wade Rifkin, Senior Vice President of Programmatic at Clear Channel Outdoor, will present a session at DSE 2017 entitled,“Demystifying Programmatic OOH.”
This general conference session is part of theSeminar Program at DSE 2017designed specifically for Digital Out-of-Home Network Operators, orany End User managed on-premise advertising-based network.
To be presented Wednesday, March 29, at 9 a.m., this session will focus onthe “how” behind what they’ve done, serving as a primer for the industry on how to bridge the gap between a traditionally linear and offline medium, and the way that advertisers and agencies are working today. Attendees will:
·Recognize that programmatic OOH is not science fiction, it’s not five years out; it’s happening today and is something the industry can and should get behind.
·Learn from a customer-driven approach to breaking into programmatic OOH.
·Understand key similarities and differences across programmatic OOH and other programmatic channels.
“As more digital marketers invest programmatically, this is an opportunity to achieve the scale and impact of out-of-home through the same platform advertisers are using for cross-channel buying,” said Rifkin. “Clear Channel Outdoor’s first-to-market programmatic solution marries data-driven decision making with media locations in the physical world, where consumers are spending over70 percent of their time, combining the best elements of physical and digital advertising together. Most importantly, buying outdoor ads can now be done fluidly alongside desktop and mobile.”
Registration for DSE’s Wednesday DOOH Network Operators session “Demystifying Programmatic OOH,” or any of the DSE 2017 educational conference seminars, which are sponsored by BroadSign International and are eligible for Digital Signage Expert Group (DSEG) certification renewal credits, is available online atwww.dse2017.com.
Mark your calendar now: DSE® 2017 is scheduled forMarch 28-31, 2017, withaccess to the Exhibit Hall March 29-30 at the Las Vegas Convention Centerin Las Vegas. To reserve exhibit space, contact Andrea Varrone at (770) 817-5905. For more information, visitwww.dse2017.com.
You can follow DSE on Twitter (@DSExpo) or Facebook (facebook.com/DSExpo). For all DSE 2017 updates, use #dse2017. For year-round news and information on digital signage, visit DSE’s Digital Signage Connection web portal atwww.digitalsignageconnection.com.